Since the beginning of the social phenomenon, customer engagement has truly evolved into an all-encompassing connection. From chatting with a live person on a website and sending help requests via twitter, to posting feedback (good or bad) in public forums, one thing’s for sure – the voice of the customer has never been stronger and they’ve never wanted to be more engaged than they do now.
Millenials Multi-task. Twitter has embedded itself as the 2nd TV screen with live tweets being hash-tagged by millions during sporting events, movie/music award ceremonies, and popular TV shows. In this "Age of ADD", businesses need to account for short attention spans and utilize crowd sourcing combined with social selling to drive revenue and increase customer satisfaction.
I recently attended a Pearl Jam concert in Philadelphia; they’ve been my favorite band since the 90’s and a band that I’ve seen perform at least 10 times. Eddie Vedder and the boys rocked the house (as usual) and even called out a few fans that attended hundreds of concerts - recognized by their crazy face paint and glowing clothing. So I began to think about how the music industry can better engage fans at the big show.
A recent Nielsen study found that poor fan engagement is costing the music industry up to over $2 billion annually. The sports industry is revolutionizing the in-game experience, now it’s time for the musicians to follow suit and put the fans first.
Would you take advantage of these opportunities? Any others to add?
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