If you have a small or midsized commerce business offering sales and support to customers online, it's critical that their experience is smooth, efficient and effective in providing the information, services and products they need. Sonny's Car Wash had problems in this area before they discovered and implemented software to significantly improve their website and overall customer experience.
Sonny's Car Wash
At the 2016 SAP SapphireNow + ASUG Annual Conference, David Shield (CFO) and Nick Fazio of Sonny's Car Wash detailed their situation. Sonny's Car Wash is the biggest maker of car wash conveyor systems in the world. They use a consultative sales approach from system design to installation. And they sell parts online by using CRM and ERP systems to manage their business.
But their initial set up was not mobile responsive, searching was difficult, the CMS was rigid and the solution would no longer be maintained after the year 2020. "We needed a solution that would work with SAP ECC, and something that would give a much better user experience," Shields explained. "That's why we went with SAP Hybris."
Started Right Away
Sonny's hired Fusion.Zaelab, a SAP Gold Level Partner, to implement SAP Hybris Cloud ERP. Fusion used a continuous delivery model to make the transition. Fazio said, "We jumped in and got started right away. We made changes on the fly as we learned more about what was involved."
He explained they interviewed customers and distributors first to see what they wanted on their site. From there, they developed different buyer personas that became the groundwork for building out the site and laying out current content in a way that is more intuitive for each different persona. The result: A responsive design that made the site accessible from any device. Clients can now manage their accounts better, ordering is more efficient, content is better organized, cross-selling and up-selling opportunities abound and growth is scalable.
Transform Customer Engagement
Growing a business in the digital economy isn’t easy, but more than 250,000 small and mid-size companies like yours are making it easier by running SAP. SAP Hybris enables businesses to transform how they engage with customers, innovate how they do business and simplify their technology landscape. You can run simple, managing your business with a partner you’ll never outgrow, no matter where your business takes you.
Take a look at the complete Sonny Car Wash video presentation and find out how SAP Hybris helps growing small businesses and midsized companies streamline operations.
