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I’ve always been a believer in the saying, “success is when preparation meets opportunity.”  Well, by any measure, the annual CGT Magazine Reader’s Choice Awards ranking would qualify as yet another great success for SAP.  According to executives from more than 150 consumer products companies surveyed by CGT Magazine, SAP dominates once again - and perhaps more than ever - among technology providers to the Consumer Products industry. 

 

As in past years, editors of CGT Magazine surveyed CP executives on their opinion across eight technology categories including supply chain planning, supply chain execution, enterprise resource planning, customer relationship management, trade promotion management, new product development, business intelligence and mobility, which is a new category in this most recent survey. 

 

So how did SAP fare? 

  • #1 in Supply Chain Planning
  • #1 in Supply Chain Execution
  • #1 in Enterprise Resource Planning
  • #1 in Customer Relationship Management
  • #1 in Trade Promotion Management
  • #1 in New Product Development & Introduction
  • #1 in Business Intelligence
  • #3 in Mobility

 

In addition, SAP was also listed as a “Breakout Award Winner” in two categories:

 

  • #1 TPM provider to the SMB market
  • #1 Business Intelligence provider to the SMB market

 

In supply chain planning, supply chain execution and enterprise resource planning, SAP has been ranked as the #1 provider for many consecutive years.  In other categories such as customer relationship management and new product development and introduction, SAP has emerged as the leading provider in recent years and, this year, for the first time ever SAP is the #1 vendor in Trade Promotion Management.  All of which certainly qualifies as another outstanding showing for SAP! 

 

Of course, success could not have been achieved without opportunity and preparation.  SAP has long recognized the opportunity to serve consumer products companies.  Consider that SAP customers produce:

 

  • 70% of the world’s beauty and fragrance products
  • 85% of the world’s pet food
  • More than 86% of the world’s athletic footwear
  • More than 70% of the world’s chocolate
  • More than 72% of the world’s beer
  • More than 60% of the world’s toys and games

 

How does SAP achieve results like these?  First, SAP offers the most comprehensive portfolio of solutions for the consumer products industry, enabling companies to focus their key business on the consumer. 

 

Next, the SAP solution portfolio is based on the industry’s most innovative technology foundation including the SAP HANA PlatformTM, mobile solutions, analytics, and cloud solutions to enable business process optimization and efficiency at the lowest possible cost. 

 

And, finally, SAP has been delivering value to the consumer products industry for more than 40 years.  The world’s leading consumer products companies, across every major segment of the industry, continue to rely on SAP to help them enable the consumer-driven enterprise.

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