How to accelerate large promotions for your consumer product for large events like Christmas and New year for stores across the globe?
How can you tailer the promotions at a store level based on the local community requirements ? How to translate promotion strategies into result oriented actions?
Will the new SAP HANA powered TPM support these requirements?
The new SAP solution for TPM is still based on the traditional CRM solution with key figure planning happening in SAP BW engine.
How does SAP HANA bring value here?
The traditional TPM solution replaces the BW based approach, holds the data related to trade spend allocation,discounts offered,uplift,volume etc at weeks level for individual stores and SKU's.
SAP BW will perform the analysis and is required to perform the data analysis and measuring the effectiveness of a promotion for an event is not 100% accurate as the data fluctuations can be high for the week level data.
The new SAP HANA based solution is now more robust and replaces the BW based solution approach.It can hold the data for all the above parameters at day's level,enabling the tracking with more granular level data for increased visibility of trade promotion effectiveness.
Historic promotion data can be used to simulate real time promotion offers and decide the best effective promotion.
Will this meet all of the CPG industry needs?
The solution need to address different TPM scenarios for Beverage and AFS customers.
