Release the Power of SAP CRM with WeChat Integrati...
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WeChat is a free mobile social media App from Tecent Corp., China. With WeChat, mobile users can send text/voice/image/video messages to their friends, groups, for free.
WeChat also provides public platform where companies can have their service accounts or subscription accounts here to serve and collaborate with their customers / end users. WeChat public platform also has payment, sharing, message pushing etc functions integrated.
Until Nov. 2013, WeChat already had more than 600million users globally, and is one of the biggest mobile user traffic entry point.
Recently, the demand from customers to have WeChat and SAP CRM system integrated is keeping increasing. Therefore, I'm writing this blog to show some scenarios that can be realized via WeChat and SAP CRM integration.
What are the Demo Scenarios?
Following 6 scenarios will be demoed in the video:
Contacts and Memberships Management via WeChat
A WeChat user follows a company's WeChat Service Account
An individual account and a membership is created in SAP CRM and the membership ID is returned back to the WeChat user
WeChat user can update their personal information via WeChat directly
WeChat user can check their membership information anytime on WeChat
Support O2O via guiding user traffic between WeChat and other channels (like Call Center, e-commerce, physical stores, etc).
Show the products defined in SAP CRM on user's WeChat, and WeChat user can navigate to see the product details (possiblity to integrate with e-commerce platform here)
Click from WeChat to call the sales hotline
Check status of their sales orders on WeChat via menu or voice messages
Check the shops nearby
Self-service (e.g. register product, check order status, etc)
Register product via self-service
Check the user's registered product on WeChat
Check Service order status via menu or voice messages
Online service via communication with service agents
WeChat user to communicate with Interaction Center agent via text/image/voice messages
Support marketing campaigns via WeChat (to all or some of your WeChat followers).
Use WeChat as a channel for marketing compaigns
WeChat user can choose to join a compaign or not and target group will be maintained automatically
WeChat user can check latest promotions/marketing events anytime on WeChat
Send personalized information to selected WeChat users
WeChat user can check their vouchers anytime on WeChat
Analysis of WeChat user behaviors.
Analyze usages of any WeChat menu item over different periods of time
Analyze usages of different WeChat menu items to optimize the WeChat functions
Demo
Following is the demo on YouTube.com.
If YouTube.com is not accessable in your country, you can use the following link on Youku.com