SAP CRM: Marketing in Customer Relationship Management (SAP CRM)Where is this place located?

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SCN Space Overview

CRM Marketing helps provide objectively verifiable, measurable results for marketing campaigns and activities. While the focus in many companies has been pretty much on sales force automation or service optimization over the last years, more and more marketing comes into the focus for an efficient planning, execution and measurement of all programs, campaigns and associated activities. '

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Matthias Reiner, Anne Fish


Gregor Wolf, Andrei Vishnevsky

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