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Hello Expects, My requirement is determine DSA (Direct sales Agent) and Direct sales Partner (DSP) after entering the sales Prospect/Customer in Lead transaction. I am able to determine Direct…
CRM Marketing as a business function is increasingly required to prove that its inherent expenditures can be associated with objectively verifiable, measurable results. While the focus in many companies has been pretty much on sales force automation or service optimization over the last years, more and more marketing comes into the focus for an efficient planning, execution and measurement of all programs, campaigns and associated activities. In a variety of cases, IT systems that are used at many different levels are often redundant in design and poorly integrated. This leads to expensive (manual) interfaces. Some of these systems have enormous (automation) potential that is not being realized completely. The objective of CRM Marketing is to provide IT applications supporting the Line of Business (LOB) to establish best-in-class processes and to overcome existing obstacles
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