enhances the functionality of the trade promotion management (TPM) solution by
incorporating claims and funds management functions. You can use the funds
management functions to determine which funds are used for your trade promotion
activities. For planning purposes, you can associate a funds plan to the trade
promotion, and associate particular funds to the trade promotion at various
levels. In so doing, you can determine the expenses expected for the trade promotion
and reserve budget accordingly.
To use funds with your trade promotion,
you must first associate a funds plan with your trade promotion.
The administrator who manages budgets for
trade promotions creates a funds plan that groups various funds. Each funds
plan has a planning period, currency, organizational data, and various
attributes assigned to it.
The key account manager (KAM) plans a
trade promotion for a specific period of time. The system ensures that the
currencies of the trade promotion and the funds plan match, and that the date
range for the trade promotion falls within the planning period of the funds
A funds plan contains a set of funds.
Once a funds plan has been associated with your trade promotion, you must
determine which funds from the funds plan to use for your trade promotion.
You can set up funds for any of the key
attributes, such as product, account, or trade spends. The KAM is given access
to a specific set of funds, depending on which accounts and brands they manage.
When planning a specific trade promotion, the KAM uses the funds to budget for
the planning expenses.
The ways to associate funds to trade
promotions are as follows:
The system uses rules set up in the
fund determination and availability check profiles to pick the relevant funds
for the trade promotion. Automated fund association is triggered during the
status transition of the trade promotion. You can set this up in Customizing
for Customer Relationship Management under
Trade Promotion Management Basic
Data Define Status-Driven Events .
If you are familiar with how the
funds are set up in the system, you can manually assign funds to a trade
promotion. The system uses the same rules as for automated association to
restrict the set of funds that can be associated to the trade promotion.
If you manually assign funds to the
trade promotion and then later trigger automated fund association (with a
change in the trade promotion status), the system does not overwrite previous
funds that were assigned manually. Instead, automated fund association only adds
any relevant funds that were not added during manual fund association.
With both automated and manual
association, funds can be associated at the following levels:
If you associate the fund at the
root level, the system uses only the data in the trade promotion header to
determine the relevant funds for the trade promotion. You should only use this
option if the funds in your system do not have product attributes defined. You
can also use this option for general purpose funds that are not for specific
You can associate a suitable fund
for each product included in the trade promotion. The system retrieves the
funds applicable to the product (also including product category, product group
and product segment) based on the fund determination rules. However, this
assumes that the fund you choose at the product level is applicable for all the
trade spends you set up for the trade promotion.
The trade spend captures how you
promote a product in your trade promotion. You can search for a suitable fund
for each trade spend used in your trade promotion. The system uses the expense
type that is mapped to your trade spend and the fund determination rules to
determine a suitable fund from the funds plan. This option should only be used
if the funds in your system do not have product attributes defined.
You can also search for a suitable
fund for each combination of product and trade spend. This is the most precise
way to associate a fund to your trade promotion if the funds in your system
have both product and account attributes defined. The fund details assignment
block is used to associate the funds at this level.
You can associate funds to a target
group by assigning a target group owner. This allows you to determine the
combination of funds that can be used for a trade promotion based on the target
group owner. The target group owner is a node within the account hierarchy. To
create a new target group with an owner, you must use the Service Parts
Management (SPL) business role. When creating the segment, you must specify
business partner for the segment object, and conditions for the usage. For the
target group properties you must specify the employee responsible, territory,
and owner hierarchy node.
You can manually check the availability
of the associated fund(s) on the trade promotion detail page by choosing More ->
Check Availability .
Fund budget reservation
When the trade
promotion reaches a certain predefined status, the system begins to reserve
budget for the promotion from the funds. The system uses the trade promotion
planning information to determine marketing expenses. Then, based on the fund
association, it determines which fund to use for these expenses and reserves
budget by creating a fund usage. For each trade spend, the system creates a
fund usage that is displayed in the fund usages assignment block.
There are two types
of reservation: reserved and pre-reserved. The type of reservation depends on
certain statuses that can be maintained in Customizing.
Define Settings for Funds Integration
this IMG activity, you can make settings to integrate funds management
functionality into your trade promotions. You can set the fund association
level, select a fund determination profile, map the expense type to the accrual
profile, make setting for availability check, determine in which states the
budget for promotions is reserved, and map the expense type to the trade spend.
have completed the IMG activities for Funds Management.
Under TFM Integration View, choose the promotion type with which you
would like to integrate funds.
Under Fund Association, choose the level at which to associate the fund
to the trade promotion.
Select a fund determination profile.
fund determination profile determines the funds that are available for
association with the trade promotion.
Select a date range.
available selections here correspond to date ranges set up for the trade
promotion. The selection made here becomes a required entry when creating a
trade promotion. For example, if you select Plan here, then an entry for
the plan date range is required when creating a trade promotion.
associating a funds plan to the trade promotion, users can only select funds
plans available during the date range you select here. The trade promotion
dates should be contained within the fund plan fiscal period.
Under Expense Type to Accrual Profile, select the expense type for a
particular promotion type.
Accrual Profile is left blank, then there will be no accrual for this
expense type and its related trade spend. It is recommended to leave this field
blank for off-invoice type trade spends, as they only create pricing records
and not rebate agreements. Therefore, accruals are not relevant.
Select the accrual date range and accrual profile to map to the expense type.
accrual profile is used when generating fund usages.
Note: Although you
calculate and post accruals in SAP CRM, you must maintain an account key and an
accruals / provisions key for all of the condition types that are part of your
SAP ERP pricing procedure. Since the accrual rate in the condition records that
are transferred to ERP is zero, the SAP ERP accrual calculation results will
also be zero. To set the rebate agreement status to settled, you also need to
carry out a zero final settlement in SAP ERP.
Under System Status to AVC Profile and User Status to AVC Profile,
make any appropriate settings for the availability check (AVC).
system status to AVC profile determines the fund usage value category for a
particular system status. This is the criteria used to determine under what
category (reserved or pre-reserved) the fund usages are generated as the status
of the promotion changes.
can select a fund usage value category. Note that you can only make one entry
for each of the fund usage value categories Pre-Reserved and Reservedfor both the system status and the user status. You could, for example,
have a system status with the fund usage value category Pre-Reserved and
a user status with the fund usage value category Reserved, but not both
a system and user status with the fund usage value category Reserved.
Under Trade Spend to Expense Type, choose the expense type to be mapped
to the trade spend.
Under Expense Type to Key Figure, select a key figure to map to the
you create a row where you select a trade promotion type, but no account type,
the layout that you select in the row is used for all trade promotions that
have the trade promotion type that you have selected.
you create a row where you select an account type, but no trade promotion type,
the layout that you select in the row is used for all trade promotions where
the planning account has the account type that you have selected.
you create a row where you select both a trade promotion type and an account
type, the layout that you select in the row is used for all trade promotions
that satisfy both conditions.