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Welcome to the LoB Customer space on SCN. Share your ideas and learn from like-minded experts by reading blog posts or articles and joining in the conversation.

Space editors:

Margot Heiligman, shalini mitha


Lana Smith

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This space is a read-only archive!

The Customer Edge has brought leading viewpoints to marketers, customer service professionals and sales managers, and more. We’ve moved The Customer Edge to our new location; and we’ll be adding commerce topics into the mix! We look forward to seeing you and hearing from you here at the new The Customer Edge.

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Now! Here’s The Customer Service Professional’s Guide to #SAPPHIRENOW 2014

If you're passionate about customer service and are considering attending SAPPHIRENOW, then this blog's for you! Hansen Lieu.PNG



How Does Your Social Customer Service Team Stack up? 5 Key Findings from The Social Customer Service Index

Brent Leary is guest blogger and Lisa Teore introduces him and his findings from the Social Customer Engagement Index 2014 Lisa Teore.jpg




Customer Engagement in the News: Weekly Roundup

Lana Smith's Weekly Customer Engagement Roundup Will Keep You Up to Date on the Hottest Trends!

Sales Intelligence 3.0 Are We There Yet?

SAP's Wendy Cismoski shares what it takes to have the right insights at the right time to grow your business every time you engage with your customers.

Wendy Cismoski.jpg


Hyken.jpgGUEST POST: 10 Tips For Getting to 100% Customer Satisfaction

Shep Hyken

This week's post is from Jeff Frank, Simplicity Sofa.  (read more)


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Can a Goldfish Show You How to Excite Your Customers?

Forbes CMO Network

McKinsey's Fabian Hieronimus on why small data can be as or more important than big data. (read more)


Unlocking Awesome Customer Experience By Truly Knowing Your Brand

Gone are the days when marketing copy was good enough. That polished stodgy messaging would fly."
(read more)




How Do They Make Money?

David A. Brock says: "To be successful leveraging partners and achieving results, the above is critical to understand.(read more)

Our Lighter Side

Derek Thompson.pngWhy Is Water So Expensive?

Derek Thompson of The Atlantic is an economist.  In this video, he shares the reasons why bottled water is 'expensive' knowing that in water, as with all things in economics, everything is relative...


(read more and watch the video)



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