SAP's Wendy Cismoski shares what it takes to have the right insights at the right time to grow your business every time you engage with your customers.
This week's post is from Jeff Frank, Simplicity Sofa. (read more)
Can a Goldfish Show You How to Excite Your Customers?
Forbes CMO Network
McKinsey's Fabian Hieronimus on why small data can be as or more important than big data. (read more)
Unlocking Awesome Customer Experience By Truly Knowing Your Brand
“Gone are the days when marketing copy was good enough. That polished stodgy messaging would fly."
David A. Brock says: "To be successful leveraging partners and achieving results, the above is critical to understand.” (read more)