The SAP Demand Signal Management space on SCN defines how DSiM (based on SAP HANA) enables companies to upload, enrich and analyze large amounts of external Point-of-Sale (POS) data. Whether it’s data from retailers or retail panel data from market research institutes, it’s vital information for companies to improve supply chain, sales, marketing and other business processes.
Read about how Beiersdorf, a leading global provider of skin care consumer products, is using HANA and Demand Signal Management application to gain deeper insights into its market share evolution and present the insights in a compelling story
New to Demand Signal Management (DSiM)? Read this introductory blog by SAP's Anna Linden on the value of DSiM and how, if you're a manufacturer, it can provide crucial demand signals that are of high quality and that transport the most recent information directly from retailer stores and distribution centers.
To learn more about the steps on how to best connect SAP Predictive Analysis (PA), to SAP Demand Signal Management powered by HANA, read this how-to guide for two scenarios with an architectural overview and step-by-step guide.