SAP AppBuilder is a browser-based IDE with WYSIWYG features. Create modern mobile apps based on SAPUI5 and consuming data from SMP 3.0 services, OData, etc. It also enables you to deploy directly to device via SMP3.0.
SAP Mobile Platform
New! Single Sign On for Apps (blog)
A Firsthand SAP Mobile Development Experience (15 min replay TechEd Live)
SAP Precision Marketing enables Mobile and Web developers to develop customized consumer experiences that might be provided on multiple devices such as mobile phone, kiosks, point of sale systems, e-commerce etc.