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SAPPHIRE NOW

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In this short video, Venkat Paruchuri of Dr. Pepper Snapple Group shares his experiences from SAPPHIRE NOW Orlando, and chats with Roberto Omiccioli of Westernacher & Partners Consulting. Partnership was a key theme in Venkat’s conversation: he admiringly states how Westernacher “came to our rescue” and added that his partnership with SAP is strong as well.

 

SAP Enterprise Warehouse Management (EWM) remains a top priority for Dr. Pepper, so Venkat was particularly keen to gain more insights at the event. “One thing that stuck me was the supply chain aspect of HANA. It’s more forward-looking versus backward-looking," he said, especially with regard to how reports are structured. "HANA for the first time gives the capability to look forward.”

 

Whether you’re a customer implementing EWM or another of SAP’s myriad solutions, we certainly hope you’ll watch this video and feel like you just might be a pepper too!

 

(*Apologies to friends outside of North America and all Millennials, for whom this reference to a fondly recalled Dr. Pepper television commercial will be lost )

 

This is Part 2 of my analytics review of SAPPHIRE NOW (go here for part 1) . Where available, I’ve added links to watch the relevant presentations yourself at SAPPHIRENOW.COM (the presentations are being loaded up over the next couple of weeks, so if there’s no link, do a search on the site in case it has been added since I posted this).

 

Early morning on Tuesday 14th May 2013, Day 1 of SAPPHIRE NOW. Since I was on the wrong time zone, I was up in time to go for a run and sill catch dawn over the conference center – a beautiful cloudless morning in Orlando.

 

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Then it was time to head off to the conference center for the first meetings with the rest of the social media ambassador team. The first thing I saw as I entered the show floor was the demo areas designed to show off SAP’s new capabilities, such as the www.NBA.com/stats area below:

 

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The show floor was vast – and it seemed like analytics, in some form or other, was in every booth and theatre. SAP is now clearly an analytics company.

 

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SAP CEO Bill McDermott gave one of the best executive keynotes I’ve seen at SAP so far.

 

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The highlight of the presentation, for me, was the announcement of SAP’s 25th industry: sport and media. It turns out that Bill’s grandfather was a professional basketball player, called “the greatest long-distance shooter in the history of the game”.

 

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Bill was joined by celebrity guests to discuss how SAP is helping the NBA, the NFL, and companies like Under Armor make the best use of their information assets, to better reach out to fans. Bill said SAP is now a “B to B to C” company, helping customers get closer to their customers.

 

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The first session I attended saw Steve Lucas host a panel with Rick Smolen (author of “The Human Face of Big Data”), Stuart Birrell, CIO of the McLaren Group, and Margit Lugstein of HSE24. McLaren gave examples of how they are making better use of telemetry data from the McLaren cars using SAP HANA, and HSE14 talked about the advantages of using SAP CRM on HANA to cross-sell in real time.

 

Lucas issued a challenge:

 

“If you have a great idea, a crazy idea, if you want to bring some people together to build an amazing solution, we want to talk to you NOW, not next year… let’s build the next amazing solution to become part of the global digital nervous system…”

 

Next, CSC explained how they helped their customers with new “big data” opportunities. Business efficiency has always been about identifying bottlenecks. New sensor data makes that easier than ever before. Examples included an advanced train dispatching system for the Swiss Federal railways that uses an in-memory data grid to interpret hundreds of messages per second from sensors and other peripheral systems. The result helps Swiss trains run like clockwork! (96% are now on time, up from 92%).

 

Another exampled talked about using analytics powered by machine data to improve safety and equipment availability. When a massive mining dump truck goes down, it can cost a million dollars a day. To prevent that, millions of rows of data from machine sensors are used to calculate parts replacement, availability, and the certifications required to service – making mining equipment more reliable and workers safer.

 

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Next up was Al Grube of the Schwan Food Company, talking about how they implemented an enterprise data warehouse using SAP HANA, with the help of Hitachi Consulting.

 

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Schwan’s core business is high-quality frozen foods, with over 500 depots and 5,000 trucks around the country. The company had been struggling with their 17TB SAP BW warehouse. Sales executives were manually gathering data from multiple data sources to make decisions – a process that could take up to two weeks. A year later, they have completed a very successful pilot using SAP HANA that automated the previous analysis. The company now uses SAP BusinessObjects BI 4, and found it faster and more flexible than previous solutions.

 

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Analytics can now access data first thing on Monday, and their recommendations are being implemented in the field by Tuesday. Root cause analysis helped identify issues store by store and SKU by SKU, and the company has seen increased revenues by “ensuring that stores have a good product mix, needed back stock is available, and SKU's have distribution points at the retail stores.”

 

Steve Lucas had a busy conference – here he is again, presenting a session on how to “Transform Business with Database and Technology Solutions”.

 

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Lucas explained that “SAP HANA is not a database. It’s a platform to transform your business”. Today, enterprise systems involve having to move the data all over the place: from transactions to the data warehouse, to analytics solution and predictive solutions. This is what causes situations like queries that last hours, or the days it takes to close the company books. It’s an “enterprise cut and paste” experience that is expensive and wasteful. According to Lucas, the point of SAP HANA is to “take these technologies, and it combines it into one – you don’t need four separate systems, just one, without moving the data, no enterprise cutting and pasting”.

 

I myself was taking part in a big data trend, the quantified self – using data to improve our own lives. I was participating in the SAP Analytics fitness analytics challenge and using a fitbit device to measure the amount of exercise I was getting. 12,978 steps on Tuesday so far!

 

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Next up: Deloitte, with a presentation on SAP HANA maturity (they are both a customer and a supplier of the technology):

 

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Hey! Who let that bird in here? Where’s his badge? (was he there to tweet the proceedings?)

 

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The New Zealand customs agency did a great session about how they use SAP Sybase technologies to improve the security and convenience of the country’s borders.

 

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John Priest explained how the agency uses software from SAP in a detection system to identify high-risk individuals during the airline booking process or before a port is reached on cruise ships.

 

In addition to the theatre and demo sessions on the show floor, SAP Global Communications had arranged a series of sessions for key influencers.

 

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In this session hosted by SAP’s Jayne Landry, various organizations explained how they were using in-memory technologies to made a difference in their industries:

 

  • eBay: analytics to optimize the eBay marketplace, and treasury management for the PayPal payment service
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  • Verizon: faster analytics for all their back-end systems
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  • Citibank: money laundering analytics
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  • Centerpoint (utility company): analytics on the new data streaming in from smart meters

 

It wasn’t only SAPPHIRE NOW in Orlando, it was also ASUG 2013, and I attended a great session by Molson Coors on how they have moved to the SAP BusinessObjects tools for their analytic users including brand managers, using SAP Web Intelligence:

 

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And dashboards using SAP Dashboards:

 

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Then it was time for the afternoon’s keynote, by a very high-energy Seth Godin. His basic message was very appropriate for the conference: if anything is worth doing, it involves some risks – go make something happen!

 

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On the show floor, I was dragged into the “hunt a Canuck” competition organized by Mark Richardson of ASUG Ontario (a big chunk of SAP Analytics is done out of Vancouver, the historic home of Crystal Reports). Here’s three of them!

 

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Nic Smith helped me film a promotion for SAP Lumira, which was at a special discounted price during the conference (sorry if you missed it!). I’ve always wanted to a cheesy ad like this! Vine give you just six seconds to do it…

 

 

 

Then it was time to head to the APJ Analytics Networking event, where I stumbled across the DSLayer.net crew – all SAP mentors and long-time experts in SAP Analytics technology. You should read their blogs, listen to their podcasts, and follow them on twitter.

 

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And that was it for day 1!

It was a hectic SAPPHIRE NOW event in Orlando last week! In this series of posts, I’d like to give you a flavor of what it’s like to attend the event from an analytics point of view -- and I’ve included links to some of the great analytics content that came out of the show.  Here’s part one: the run up to the show…

 

 

I was a “social media ambassador” for analytics for the conference – my job was to keep track of everything about business intelligence, analytics, and big data at the event. After entertaining myself with my introductory animated gif above, I prepared a pre-show reading list of the useful blogs and links.

 

I set about preparing my SAPPHIRE NOW survival gear – mostly lots of camera gear and electronics but also a dose of “HANA HANA HANA!”…

 

IMG_4081 HANA t-shirt white

 

Unfortunately, just before I was due to leave, I managed smash the screen of my iPhone screen – no phone, email or instagram during the show? Gulp…  Luckily, I managed to find a place that offered an (expensively) same-day screen replacement service, and I was back in action (phone shown here with an appropriate “cloud” reflection):

 

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On the Friday before the conference, SAP announced the new SAP Lumira Cloud product, which had me busy explaining the renaming of SAP Visual Intelligence.

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Early on Monday morning, I started the 15+ hours of travel it took to get to Orlando – hey! what’s that view from my airline window?!

 

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I arrived and had time for a quick shower before heading off to the Human Face of Big Data networking evening event sponsored by Intel.

 

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The inimitable Steve Lucas (now in charge of both big data and analytics at SAP) opened up the evening with some personal thoughts on how big data affects his life as a type 1 diabetic.

 

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And author Rick Smolen gave some great examples of how big data will affect all of our lives in the future.

 

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And Intel were on hand to explain their vision and the SAP partnership around Intel’s Hadoop distribution. Lucky attendees walked away with a signed copy of Rick’s book, which is suitably… big! I strongly recommend it for anybody who wants to get a feel for what is becoming possible with analytics (or get the iPad app: it’s a selection of the better stories, and it’s much cheaper and easier to lift!)

 

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Here’s a Vine recording of some of the pages:

 

 

 

In between networking and catching up with old friends, I had the opportunity to interview several attendees on camera to get their thoughts on what big data means to them (video in preparation!):

 

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Then it was time to head back to the hotel through the walkways that snake around the conference center and the closest hotels:

 

 

 

…and that was the end of Day 0! More soon.

Dear readers,

 

Now that Ive been back home for a few days, after a bumpy and longer-than-planned intercontinental flight, it seems like the perfect time to share some thoughts and experiences around SAPPHIRE NOW 2013 before the memories start to mix together.

 

It was an exciting event indeed! Great venue, lots of interesting content, high energy flowing on the show floor and plenty of people who gathered in Orlando, Florida to hear what is new in the SAP world.

 

Based on the positive feedback I collected directly while speaking with customers, partners and colleagues; I am quite convinced that most of the attendees were pretty happy with the event. I definitely reached my personal objective of checking the "reality temperature" of SAP HANA. Judging from the many testimonials, use cases, solutions, start-ups and announcements, SAP HANA is red hot, and the vision that Dr. Hasso Plattner shared with us only three years ago is now a concrete, growing presence in large and small organizations globally.

 

As usual, there were many events and sessions happening in parallel, and one can never manage to attend all the interesting presentations and discussions. But I want to share with you my highlights.

 

1.   Hasso's speech. No offense to the other excellent keynote speakers, but I do have a preference. This year Hasso was somehow less visionary than we experienced recently when he talked about SAP HANA, but I found his approach toward tricky topics such as multi-tenancy and virtualization refreshingly pragmatic and very sensible. I loved when he called his PhD students on stage and they had the chance to present their research in front of such a large and qualified audience. I guess they had a very special time. This is definitely not the old-time SAP.

 

2.   HANA Enterprise Cloud. SAP is becoming really creative with helping customers to embrace SAP HANA, and removing the roadblocks and hurdles they face in their path toward innovation. Now, I understand that the cloud police will have concerns about the Bring Your Own License model. But today, if you - our customer - has an idea, we can start to work on it literally right now. And we can do that with reduced start-up costs and no concerns about procuring hardware and growing HANA management skills. I think that’s pretty cool!

 

3.   Meetings with IT Analysts. Thanks to my friend Andy Stahl, the impeccable leader of the Global HANA Services organization, I had the opportunity to meet several analysts who were very interested in hearing and learning about our capabilities and experiences relating to SAP HANA as a development platform. Frankly, I was left with the strong impression that some of the customer cases I presented to them were well above their expectations. Custom application development on SAP HANA is real, baby!

 

Bill McDermott keynote featuring Under Armour. I love the brand and I am a loyal customer. My excitement was really high when Kevin Plank, Under Armour's CEO, spoke about taking big bets with big partners and highlighted their successful collaboration with SAP to implement a solution called Sales Order Allocation and Rescheduling (SOAR), which is powered by HANA.  Watch the clip just advance the video to minute 45:52. I believe it was the first time that a solution I am so directly connected with got such fantastic exposure during a SAPPHIRE major keynote!

 

5.   SAP HANA everywhere. Put simply, this was quite overwhelming. Somehow not surprising, but still... Not only SAP presentations, but also partners were featuring HANA in all the possible flavors and angles. And customers seemed not to be talking about anything else!

 

6.   Finally, this year SAP Services provided a very comfy and cozy area to have impromptu meetings, exchange impressions and information, rekindle relationships with other SAP old-timers and sometimes simply rest for a few minutes. Well done, and very appreciated!

 

If you want to get a direct feeling of my experience at Sapphire, you can also check out this short video interview available now on YouTube.

 

So... these were my high points of the event. Were you at SAPPHIRE NOW as well? What were yours?

 

Cheers,

Francesco

 

Follow me on Twitter @FrancesoMari_

Connect on LinkedIn

Time really flies. A week has almost flown by since SAPPHIRE 2013 began a week ago. Here are some of my after thoughts about the events (these are just my thoughts and they don't represent the view of SAP) ......

 

1.     Had a great Q&A session while supporting Connie and Joyce for their TM Presentation at the ASUG Meeting on Day 2. I didn't know that there were so many companies who were really interested to know more about TM (even though some of them are not from the Mill Products and Mining Industry)

 

2.     After making so many presentations in my life, I'm still a little nervous when it comes to making presentations. This was really evident during the microforum when I was asked to give an overview of TM. Somehow, I just rattled away without pausing when I'm nervous and all those stuff that I really wanted to talk about either became a little incoherent at the beginning. But after a few minutes and feeling more composed, things just flowed. And watching other more experienced speakers talk about their solutions was also "enlightening"

 

3.     I needed more practices in giving Demo. Somehow, I managed to get the devil (i.e. the Demo) the work even though I had been pre-warned by my colleagues that the wi-fi reception isn't good and that connectivity to the Cloud Demo system might be an issue. Somehow that wasn't an issue ..... the issue I faced was having the fill up the deadtime when the Demo system is trying to calculate or processing certain data. I saw Mary Kilgo's Demo on "Driving Operational Excellence through  Environmental and Sustainability Performance" and it flows so well that she has inspired me to think about ways to make my Demo flow with minimal "dead time" - as if I was explaining the Demo to a friend!

 

And on a lighter note:

 

4.      Somehow I think the lunch at the ASUG Meeting tastes better than that at SAPPHIRE

5.     Great to get so many freebies in SAPPHIRE (not to mention the free beers and the popcorn. Hitachi Consulting was even giving out free spring rolls, fried dumplings and some really cute Japanese looking dolls)

SAPPHIRE NOW and ASUG Annual Conference is over so now it's wrap-up time. It was the biggest SAPPHIRE NOW event ever and for sure it also was the biggest SAP Support presence that we ever had. It's really hard to describe the whole excitement that we have experienced at the SAP Active Global Support Center and at the SAP MaxAttention Lounge nearby. Summing up our event experience I may just use the one word which I heard most often on the show floor at our Support presence: Awesome!

 

Therefore let me provide a brief awesummarization of our three (well actually more) days in Orlando. Day one started big-time as you may have read in one of my previous blog posts named SAP Support has cut loose at SAPPHIRE NOW. Day two was even better. And also on day three there was no time to rest. At our booth we've seen the highest SAP Support visibility on the SAPPHIRE NOW show floor ever. Over the course of these three days, hundreds of customers joined our Active Global Support Center to learn more about all the features that we have in store. One of our key goals was to educate customers on how to drive real time enterprise and realize value through SAP support. This topic was also picked up by Dr. Uwe Hommel - Corporate Officer, Executive Vice President, and Head of SAP Active Global Support - who did a short video with us at our AGS Center:

 

 

 

 

Another highlight which is also mentioned in Uwe's video was the opportunity to see live demonstrations of SAP’s unique control center approach. This approach was developed to help customers that have an SAP ActiveEmbedded or SAP MaxAttention engagement achieve the most effective and efficient implementations and on-going operations possible. It consists of three concepts - Innovation Control Center (ICC), Operation Control Center (OCC), and Mission Control Center (MCC) - that were all presented in a live demo. Here's a picture of our OCC quad screen demo including a live connection via webcam to the MCC in Newtown Square:

 

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That's not all, the OCC and ICC topics were just covered at two of our six expert tables. We also provided information on the Build SAP like a factory approach, the Run SAP like a factory approach, SAP Enterprise Support, and of course SAP Solution Manager. In addition we had a live demo theatre in place where 32 demo sessions were presented on numerous topics. All this attracted hundreds of customers as you can imagine by having a look at these selected pictures:

 

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With that I would like to conclude by confirming that this indeed has been the most awesome event ever. Thanks to all customers for dropping in on our booth, thanks to all colleagues for their passion and contribution, and special thanks to all customers and colleagues who took the time to let me shoot some videos for the SAPPHIRE NOW YouTube channel.

 

 

 

 

Find all blogs related to this topic here.

Stay in the conversation by following SAP Software Support & Maintenance on SCN.
Follow along throughout the event on Twitter at
@Benjamin_Wilk and @SAPPHIRENOW.

Learn more about SAP's support offering at www.sapsupport.info.

 

Benjamin Wilk is part of SAP’s global Maintenance Go-To-Market organization and acts as social media ambassador for SAP Support.

Check out this video from Todd Idler, SAP SME Product Marketer, about SAP Business All-in-One Rapid Deployment Solution:

 

 

For more info about the SAP Business All-in-One Rapid Deployment Solution, check out this overview video:

 

 

 

For more blogs about SAP Rapid Deployment Solutions at SAPPHIRE NOW Orlando, click here!


Follow SAP Rapid Deployment Solutions on Twitter: @SAPRDS

 

In my pre-conference blog post, I shared the top ten reasons I was looking forward to the ASUG 2013 Annual Conference and SAPPHIRE Now.  After my return to the office, I’ve had time to reflect on my week in Orlando and assess if the things I was so eagerly anticipating lived up to my expectations.

 

The keynotes were 10th on my list, and that was a reasonable expectation. I really enjoyed the SAP keynote with co-CEO Bill McDermott and his sports-themed panel discussion hosted by James Brown of CBS network’s “NFL Today.” I could relate to the use cases discussed and it made sense to me how the SAP solutions could enhance the customer experience. I also enjoyed the ASUG keynote with ASUG CEO Bridgette Chambers and guest speaker, author Seth Godin. Godin was highly entertaining and made his points about the wisdom of communities in a lively, memorable fashion.  The other keynotes I must confess that I listened to with only half an ear; as soon as I hear that the leading edge functionality requires  HTML5 and a NetWeaver version my organization will not be on any time soon, I lose focus. I am more interested in practical, here-and-now learnings for my organization.

 

For me, the Celebration Night concert was definitely a "Good Time." If you did not attend, you missed an excellent concert. Each of the three artists put on a good show.

2013 May 16 Alan Jackson comp.jpg

ASUG volunteer activities definitely added value to my week. I enjoyed helping conference attendees find the Community Lounge session they were seeking or the information about ASUG they needed.  I also had a great time leading the Security and Internal Controls SIGs Community Meeting; customers shared their current challenges and pain points, and together we created a list of topics for future web casts and presentations.

 

ASUG presentations about SAP security and SAP GRC Access Control were next up on my list. The case study on using HCM security to drive your BI security was very interesting. This wasn’t some pie-in-the-sky, several-upgrades-later possibility; this is something that the customer uses today and could be extended to more real world use cases. The ASUG presentations on SAP GRC Access Control were likewise very much real life for me and for anyone with a migration to GRC 10.x underway or planned. The key takeaways for me were that everyone seems to have challenges of one sort or another with this migration; managing expectations back home is going to be key.

 

My ASUG volunteer and speaker commitments kept me so busy, I did not have as much time for SAP Mentor activities as I had hoped, but I did enjoy meeting new Mentor cubs at the welcome event, reconnecting with Mentors I hadn't seen since TechEd, and attending a few other Mentor activities.

 

The Security Roundtable and Influence Update went very well. My Security SIG (and fellow SAP Mentor) colleague Greg Cappsand I shared recent SIG activities, and we had a lively Q&A session between attendees and speakers. We are hoping to ramp up our Influence Council activities to bring some enhancement requests for the SAP Portal; if you are an SAP customer and ASUG member, consider joining us for this effort.

 

I had the opportunity to hear from SAP solution managers and partners who were speakers at several sessions, so I was able to bring back a lot of expert insights, including the answer to specific question about security design for GRC Access Control 10.0.

 

Networking and the community service event were tied at the top of the list, and I am happy to say that both met my expectations. Networking opportunities were nearly everywhere- the SAP Mentors gatherings, the ASUG speaker meeting, volunteer reception and after-conference meeting, the ASUG Lounge and Community Meetings –opportunities to reconnect and make new connections were everywhere- well, just about everywhere. Lunch was the one time and place where I had no time for chit-chat; it was a mad gallop from the ASUG side of the convention center to the lunch area to queue up, grab a plate, inhale the food, and race back over yonder for the start of the next session.  But the Corporate Social Responsibility service event more than made up for any lack of networking at lunch. I had a great time chatting with other conference attendees while we packed meals for orphans around the world.  Some folks may take a dim view of one-time events like that; I like to think that many of the participants also volunteer and/or donate to local food banks, soup kitchens, Meals on Wheels, or similar activities, and if they had not done so previously, perhaps this event will result in new ongoing volunteering. In any case, I had a great time and everyone I spoke with there did, too. Thanks to the sponsoring organizations and SAP CSR; I hope CSR becomes an annual tradition at the ASUG and SAPPHIRE conferences

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At SAPPHIRENOW Orlando 2013, the NA SAP Rapid Deployment Solutions Team hosted onsite Partner Qualifications for SAP Rapid Deployment Solutions in the SAP RDS Lounge. While our standard qualification process for SAP Rapid Deployment Solutions is typically performed over several weeks, our partners, working in close collaboration with their assigned Partner Service Advisor (PSA) and Partner Account Managers (PAMs), were able to complete all of the prep work necessary to finish the last step onsite.

 

(Take a look at the standard process on the Partner Portal)

 

Below is a recap of the partner qualifications at SAPPHIRENOW Orlando 2013, by the numbers:

  • 32 partners participated, resulting in 57 partner implementation services qualifications for SAP Rapid Deployment Solution
  • 41 SAP-led and 16 partner-led/built rapid-deployment solutions qualified by North America SAP RDS Sales, SAP Solution Center, and SAP Partner Service Delivery
  • 100%+ partner participation. Not only did all committed partners participate, we were able to add to the schedule based on work already done towards qualification

 

Given the positive feedback we received from partners, we’ll evaluate other venues for additional onsite qualifications. However, if you are a partner and do not wish to wait, then click here to begin the qualification process today!

 

iTelligence:

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Akili:

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Rolta:

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HP:

HP.png

 

To read more about SAP Rapid Deployment Solutions at SAPPHIRENOW Orlando 2013, check out these blogs here.

To read more about SAP Partners, click here.


 

 

Follow SAP Rapid Deployment Solutions on Twitter: @SAPRDS


Angela Dunn

Mad Max's Bike Adventures

Posted by Angela Dunn May 20, 2013

I just liked Interaction Design Foundation (IDF) on Facebook. By the time you finish reading this story, you will want to do the same. At last count they had 38,066 likes.

 

Founded by husband and wife team Mads Soegaard and Rikke Friis Dam, IDF is an organization that seeks to share knowledge at an affordable price worldwide. At SAPPHIRE NOW to promote their sponsorship with SAP and SAP University Alliances, the Danish duo had a textbook on display written by two SAP employees. IDF's textbooks and video materials, on topics ranging from Information Architecture to Wearable Technology, written by and recorded with the elite of the tech world, are offered free of charge through their website. They believe that education should be available to people all over the world, regardless of their means or income or access to learning facilities.

 

In this short video, Ann Rosenberg, head of SAP University Alliances, and Rikke, talk about their joint efforts.

 

 

 

Targeting students and designers but also corporate employees, their latest campaign to share knowledge and learning materials involves an Austrian bike enthusiast called Max.

 

Share the Knowledge Tour

 

Max Peer was arguably the most incongruous figure at SAPPHIRE NOW. Wearing a t-shirt and shorts, Max wheeled a bike complete with a one-wheel trailer onto the show floor, weighted heavily down with enough gear for the 4-year, 35,000-mile around-the-world trip he was about to embark on. Leaving Orlando, he was headed north, where he planned to stop in Philadelphia at the SAP office in Newtown Square, before swinging west to California.

 

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(Rikke Friis Dam, Ann Rosenberg, Max Peer, and Mads Soegaard with the bike).

 

His equipment includes:

  • One canoe, made of tarpaulin and assembled with extensible tubing.
  • GPS and old-school maps.
  • Tent
  • Solar power panel and dynamo hub to power the cameras, laptop and other devices.

 

On his Share the Knowledge tour, Max will stop at universities, SAP locations, and other learning facilities to distribute open access e-books. IDF has created a fantastic website where you can follow Max's adventures and track his progress. A complete list of his equipment, including photos, can be found here. Max was motivated to support this cause after meeting Mads and Rikke and learning about their mission. He is not new to biking or to volunteerism. In the past he has loaded his bike down with crayons, pens, pencils and art supplies, distributing them to primary schools during a bike tour of South-East Asia. I spoke to Max at SAPPHIRE NOW about his motivation and goals for the tour.

 

 

If you're an SAP employee, become a member for free. Sign up here.

At SAPPHIRE NOW and ASUG 2013Mantis Technology Group CEO Doug Turner and Senior Consultant Jim Egan gave a presentation explaining how they provide their customers with sophisticated, customizable “voice of the customer” solutions, based on SAP’s powerful text analysis technology.

Their product, Mantis Pulse Analytics, uses a combination of SAP BusinessObjects technologies to gather information from social feeds, analyze sentiment, and combine it with other corporate metrics to make the data actionable.

 

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Voice of the Customer Analysis

There are lots of different sentiment analysis tools on the market, but many of them provide only shallow classification based on the presence of words like “bad” or “good” in a tweet.

 

Others, like SAP Social Media Analytics by Netbase, are very powerful and easy to use, but are not primarily designed to flexibly combine information from both internal and external data sources. Mantis uses SAP’s text analysis functionality to combine sentiment data with other information from the web, or from internal systems, to help make the data more actionable.

 

Originally acquired from a company called Inxight, SAP’s out-of-the box “entity extraction” technology breaks documents down into sentences, then phrases, then concepts, and then sentiment analysis is applied to these concepts.

 

Here’s an example analysis on customer survey data from a cruise ship company:

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Different social sources present a spectrum of different opportunities. Emoticon and acronym-filled teenage tweets may produce little useful sentiment information for a brand, while Facebook posts or entries on a customer feedback page are more likely to provide useful information, and a full customer survey (“please tell us what else we can do…)” will likely result in highly qualified, very clean information. Individual tweets can be processed very quickly, while entire documents naturally take much longer.

 

Using Sentiment Data to Improve Business

The number one questions Mantis is asked is “what do I do with sentiment data?” — and the answer, of course, depends on the organization. It could be improving brand loyalty, customer service perception, or increase sales – the goal is to improve the metrics organizations currently use and take better advantage of information that is currently being ignored.

 

Customers are now starting to expect the same level of response from a tweet or a post to a Facebook page as a call to your customer service center. If the tweet is ignored, it’s like not picking up the call, with negative consequences to your brand image. The good news is that the most important signals are likely to be the clearest. If, as a consumer, I decide to purposely leverage social media to get the attention of a brand, then I’m likely to use direct, easily understood language.

 

Once the relevant information has been processed, it can be presented to customer service representatives in priority order:

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The Mantis Pulse Analytics system lets users reply directly on social media, or integrate it into existing email-based service ticket systems:

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Over time, analysis has become more sophisticated and customized to individual needs. Data is collected from more channels including custom sources such as web surveys and information about particularly influential social media users. Existing CRM customer records can be expanded to include social media profile information.

 

Time-based correlation analysis allows the comparison of sentiment with things like sales promotions. This helps make the information more actionable. The example below shows sentiment combined with Google Analytics web metrics to show the correlation and success of a marketing campaign by different social channels.

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Other examples of Mantis Pulse reporting:

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The Challenges of Sentiment Analysis

Examples of problems and issues encountered by Mantis (if you’re interested in the subject, you should read articles by Seth Grimes of Alta Plana, and see presentations from the Sentiment Analysis Symposium he organizes each year)

  • If somebody says “I hated the install of the new version, but loved the new features,” the sentiments don’t cancel each other out, but have to be separated and ranked separately for the top positive and negative lists.
  • A long list of problems followed by a single “resolved” may badly underestimate the real sentiment
  • A consumer might wax poetically and enthusiastically about chocolate in general for five sentences, but then say “but I hate M&Ms” in two different ways. In this case, it would probably be more useful to calculate the ratio of positive to negative sentiment as 1 to 1 rather than 5 to 2.
  • Many words can be interpreted as either a verb or a noun, and quality will be negatively effected by poor sentence structure, punctuation, or run-on sentences that combine several different unrelated concepts.
  • Not all clear brand sentiment is very actionable. For example, one of Mantis’ customers had predictable spikes of drunken “I love Bud beer!” tweets on Friday and Saturday nights.
  • The band “Big Bad Voodoo Daddy” generated negative sentiment, as did the tag line of a clothing campaign “dress irresponsibly”, so those are “tokenized” to take them out of the equation. In addition, specific fields and language  may be required for certain industries – a cruise ship is interested in recording the name of a ship, the cabin number, etc.
  • Phrases had to be added that weren’t recognized such as “abend” (from “abnormal end” or crash)
  • Some expletives have to be classed as positive sentiment, in phrases such as “just bought a guitar, it’s f****g awesome”
  • Call centers exist in order to deal with problems, so rather than just classifying “problem” as negative, it’s important to distinguish between phrases such as “you solved my problem” and “I have a new problem.”

 

Mantis found that tuning the system for different customer meant adding specific custom dictionaries to the system. Rather than modifying the underlying text analysis “CGUL” files – which are the same for all the Mantis Pulse Analytics customers, and can generate unwanted side effects, since rules are based on other rules — Mantis used SAP Data Services to make appropriate upfront changes to the data.

 

In general, it’s important to realize that sentiment analysis can never be an exact science, given the complexity of human language – and much language is fundamentally ambiguous, with different people classifying sentiment in different ways. Manual evaluation of data samples by Mantis and their customers indicates an accuracy rate of around 80% compared to human interpretation of sentiment.

 

In particular, humans have the benefit of a greater amount of “context knowledge” that can be discerned just from the text itself  – which means there will always be false positives and negatives. This means that the results are much, much better than ignoring the data entirely, and can be used in aggregate to detect important trends, but have to be used with caution when deciding, for example, whether a customer service representative should keep his or her job.

 

The Underlying Technology

Mantis Pulse Analytics has existed for several years, in both on-premise and Amazon-cloud-based versions. Custom tools are used to collect the data, using standard social APIs and code to crawl specialized forms and blogs. Once the data is collected, it was put into a MySQL holding area, then the sentiment was extracted using SAP BusinessObjects Data Services Text Data Processing to create a data mart, with reporting using SAP BusinessObjects.

 

Mantis Pulse Analytics was rumored one of the largest BusinessObjects text analytics installations ever, with a Text Analytics Farm of 20-25 concurrent versions of the text analytics engine.

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Customers wanted ever-more powerful analysis, ever faster, and Mantis turned to SAP HANA One running in the Amazon cloud, which now provides the same text analysis engines, but built directly into the platform, and processed in-memory.  The result is much faster, with fewer moving parts.

 

The data is collected directly in a SAP HANA table, and a full text index created, without any need for rollups or aggregate tables. Reporting is unchanged – except that sentiment analysis against million of documents now running in seconds.

 

Currently, all customer data is processed using the same configuration – in the future, the company may move to using multiple tables, each with their own customizable table index.

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The SAP HANA-based solution currently provides a little less visibility into the text processing process than the previous solution, but this is more than made up for by the dramatic advantages when it comes to the reporting and analysis – “It’s coming to the state where the processing is at the speed of thought” says Doug Turner. “Our customers are trying to get to the point where they can respond to a tweet before a customer leaves a store”

 

If you’d like to know more about the Mantis Pulse Analytics solution, you can follow @mantispulse on twitter, or visit the web site.

 

There’s also a version of the solution designed specifically for sports organizations called Mantis Pulse Athletics, designed to “monitor, measure, and visualize social media and to reduce the risk of regulatory and organizational compliance issues”

Lauren McCallum

SAPPHIRE Aftermath

Posted by Lauren McCallum May 20, 2013

This morning I excavated my backpack to organize the business cards I collected at SAPPHIRE, many of them from customers looking for follow-up information. These cards represent the best part of SAPPHIRE -- talking to customers in person instead of by email or phone. When I'm lucky, the cards are annotated with the topic that requires futher conversation. When I'm not, I'm going to have to dredge through my memory and try to recover the conversation on the overwelming convention hall floor. The topics that I got the most questions about were Suite on HANA and the roadmap for chemical companies to move to HANA. Also lots of questions about the Ariba solution roadmap relative to SAP on premises procurement solutions. Both topics the Chemicals IBU is equipped to discuss with customers. My appeal this Monday morning -- don't let the dialog begun at SAPPHIRE to lapse. Email or call all contacts you made so they have your contact information. That's what I'll be doing with my day.

Angela Dunn

Family Guy in Brazil

Posted by Angela Dunn May 20, 2013

I caught up with Diego Dzodan, President of SAP Brazil, on the last day of SAPPHIRE NOW. He was very satisfied after three solid days of customer meetings and interaction with peers. In fact the night before we met, Latin American had hosted its SAPPHIRE party at the Hard Rock Cafe. "Lots of people and they are very noisy," says Diego with a smile.

 

"We go home with tremendously positive feedback from customers about the impact SAP HANA is having globally," he tells me. "The other area every single customer comments on  is how huge this event is," he continues. "They can see the size and relevance of SAP in the magnitude of this event."

 

With growth in software sales of 56% in the first quarter of 2013, and some of the biggest names in the oil, mining and banking industries on the customer list, SAP Brazil is poised to win. Factor in Brazil's hosting of the World Cup in 2014 and the Olympic Games in 2016, and the trifecta is complete. "57% of the Brazilian GDP runs on our platform," says Diego.

 

The World Cup and Olympic Games are impacting business significantly with the construction of stadiums and roads and investment in public transportation and security. Diego describes how the municipality of Rio de Janeiro has invested in a "control room" for street survelliance to combat crime in the city's streets. "They use one of our tools - Business Intelligence - to monitor criminal activity," he explains. "In one year, the number of cars stolen dropped by 17%." Moreover, the customer has been disclosing the use of SAP very publicly. "It turns a city into a safer place," says Diego.

 

A passionate runner, Diego organized a marathan last year during the SAP Month of Service in October. Seven hundred people took part, including 200 employees. Currently Diego is training for the Chicago marathan. And when he is not focused on business in Brazil or running, the father of three girls focuses on them. "I love being busy with my daughters," he says.

 

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Diego Dzodan in a marathan he organized for SAP's Month of Service, October 2012

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With SAP Co-CEO Bill McDermott (left).

 

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Above: Giving SAP Co-CEO Jim Hagemann Snabe an office tour.

 

Below: With Eric Duffaut (left), President, SAP Ecosystem & Channels, and Werner Brandt (center), Executive Board member and CFO.

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Celebrating with the team after a successful marathon.

Angela Dunn

Jackie O for Orphans

Posted by Angela Dunn May 20, 2013

It's hard to resist Jackie Montesinos Suarez's infectious enthusiasm. In a conference room at the Hilton hotel in Orlando, the head of Corporate Social Responsibility for North America is tirelessly welcoming guests to the first service event ever held at SAPPHIRE NOW. Pallets with sacks filled with rice, soya meal, chicken bouillon and other essential ingredients for meals for orphans are stacked against the wall. Groups of volunteers are weighing, mixing, sealing and packing small bags of food - enough to feed 400 - 500 needy children in Sierra Leone for a year.

 

"I didn't realize we'd be making that big of an impact," says Jackie, looking around her at the activity in the room. "We're going to be impacting the lives of orphans for a year - homeless kids and orphans. Kids have been eating dirt, they're so hungry," says the mother of a small boy.

 

Proud that SAP executives and mentors have volunteered to pack food for orphans, Jackie attributes the success of the event to "great people and our champion, Mike Trovalli," head of event strategy for SAPPHIRE NOW.

 

"What we're saying is, outside of the three days of business meetings and demos, this is a great way to build customer relationships. It speaks a lot for where we are as a company that so many people have come out today to volunteer," Jackie says. "People are so excited to be here," she continues. "We're getting great feed back. One colleague said, 'this is the best thing I've done all year!'"

 

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Jackie Montesinos Suarez, head of CSR North America (left) and Erin Gillard, head of communications for Canada (right) packing food for orphans with other volunteers at SAPPHIRE NOW in Orlando.

 

Read the SAP.info story for more background about the event.

Time flies - SAPPHIRENOW is already past us and as everyone is heading home from the annual pilgrimage to Orlando I find myself in my hotel room digesting all the news we've heard the last couple of days. There were plenty of announcements big and small again, yet the one topic that I've been thinking about lately has been the SAP HANA Enterprise Cloud (HEC). For various reasons this caused a lot of interest (which is good) and confusion (which is not so good) within the ecosystem/industry. Given the importance of this topic and the fact that I'm very passionate about it I would like to weigh in and do my little part in helping to make you understand of what the "HEC(K) is going on" - and how it all fits together.

 

One word upfront: please note that all of what is to follow is my personal point of view and must not be mistaken as any official statement by SAP. I rather summarize and build up on some great blogs by SAP Executives and well-respected analysts and bloggers alike and weave them together. As such, I strongly recommend to everyone to read the referenced articles, blogs and twitter conversations themselves in order to get the complete picture. If my own reasoning should be off (your judgment!) than at least the collection of references provided may help people to quickly come to their own conclusions...

 

So, what is the SAP HANA Enterprise Cloud? How does it relate to the SAP HANA Cloud Platform? Is the term Cloud justified? Is it IaaS, PaaS or SaaS? What's the impact for customers and partners? For developers? These are the sorts of questions I would like to address.

 

Let's start by getting a common understanding of what the SAP HANA Enterprise Cloud is. As HANA is Vishal's "little girl" it's only fair to let him be the first to raise his voice and talk about the fusion of HANA + Cloud:

"With the SAP HANA Enterprise Cloud [...] we are simplifying customers' experience and expanding their choice in how they want to adopt SAP HANA, now bringing it to a massive scale for enterprise mission critical applications – and we are doing this without disruption through the cloud."  - Vishal Sikka [Ref]

 

For me this paragraph of his blog summarizes all there is to know to get the discussion started into the right direction. It's all about:

 

  • simplifying the customers' experience (simplicity)
  • expanding their choice (openness)
  • massive scale (scalability)
  • without disruption (faster innovation cycles)

 

These four principals are the motivation for and the foundation of the SAP HANA Enterprise Cloud itself and as well the underlying platform (SAP HANA Cloud Platform). Before we dig deeper, let's have a closer look at what HEC is offering. The high-level (!!!) marchitecture diagram looks like this: 

 

 

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Aiaz Kazi describes the SAP HANA Enterprise Cloud offering as follows:

"SAP HANA Enterprise Cloud is a cloud based managed service offering for SAP customers and partners to deploy their HANA applications on a modern peta-scale cloud. By running mission-critical SAP® ERP, SAP® CRM and SAP NetWeaver® Business Warehouse applications in a managed cloud service model ,SAP aims to enable organizations to realize faster time-to-value coupled with lower total cost of ownership. SAP HANA Enterprise Cloud also supports custom HANA applications, including non-SAP centric ones." - Aiaz Kazi [Ref]

 

In a nutshell, the value proposition is to provide our customers with an additional deployment option enabling them to run the SAP Business Suite, BW and other HANA-based applications in the cloud. In my own understanding this deployment option is best described as providing a Software as a Service (SaaS) offering, yet others may interpret it differently and call it little more than hosting. One common argument being the licensing model associated with the offering (Bring your own license - BYOL.)

 

 

Simplicity

 

Whatever your stance on this matter, the underlying motivation adheres to the value proposition of SaaS, which is to allow customers to focus on other things than managing and operating their core business systems. In today's fast-pace world companies are well advised to focus on driving innovation that sets them apart from the competition. Managing and running their core processes while keeping them constantly up-to-date is something that many would be willing to have a trusted partner (such as SAP) do for them.

 

 

The Licensing debate

"The announced HANA Enterprise Cloud follows the “Bring Your Own License” paradigm. While this is great for customers that already have a HANA license and would like to relocate it into the cloud, it is useless for customers that might have largely fluctuating data volumes or user numbers and might specifically use a cloud because of its elastic business model." - Stefan Ried [Ref]

 

While I understand that pay-as-you-go is considered an important aspect of cloud computing I wouldn't go so far to make the (current) lack of this option a legitimate reason to state that HEC is not a true cloud offering! Looking at the current ecosystem and the nature of the Business Suite systems of our existing customer base it make sense to start off with a business model that is closer to what the business is used to, because it eases the transition and onboarding. It would surprise me if there wouldn't be some smart minds at SAP working on some alternative pricing models right now to complement the current offering. Plus, the vision and value proposition of HEC is far greater than just "hosting" the traditional SAP applications in the cloud, there's also a Platform as a Service (PaaS) component to it!

 

SAP HANA Cloud Platform

 

The close observers of SAP's cloud activities know that SAP is offering an open-standards based PaaS solution since fall last year launched as "SAP NetWeaver Cloud" (internally known as NEO). A very common question I've heard frequently these days has been whether or not SAP HANA Cloud Platform (HCP) is NEO.

 

Yes it is! SAP HANA Cloud Platform is NEO - our New Enterprise Offering in regards to PaaS. 

 

OK, jokes aside. The best way to look at it is that NEO has been integrated into the broader SAP HANA Cloud Platform plus a whole lot more. Björn Goerke wrote a great summary blog post about it, which hopefully helps to clarify some of the confusion.

 

For those that are not too familiar with this PaaS offering, here's a short description:

 

"It is (and remains to be) SAP’s only public Developer Platform-As-A-Service (PaaS) offering that allows SAP partners, SAP customers and SAP development itself to build, deploy and operate applications in an open and standards-based Cloud environment. Building these applications is made easy by our offering of a number of shared application services and in particular the power of SAP HANA in a service-based manner. The SAP HANA Cloud Platform is hence tailored towards the huge SAP developer community: It provides both Java and Java VM-based language environments like Java itself, (j)Ruby, Scala, Python, Clojure or Groovy as well as HANA native development capabilities like e.g. SQLScript or River Definition Language." - Björn Goerke [Ref]

 

The corresponding marchitecture illustration of the SAP HANA Cloud Platform looks as follows:

 

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Openness

 

For software engineers this is great news, because the platform provides a lot of capabilities typically required in software development without enforcing a pre-defined programming model, but rather it's all about choice. Aiaz summarized it as such:

 

 

In other words, the vision of NEO is stronger than ever. It only spells NIO now (Native, Integrated and Open).

 

I believe that this is a powerful combination and a platform that provides developers with lots of capabilities to develop great applications. Which programming model to use is up to you! Platforms are all about adoption, so it sounds like the best only way forward to not restrict it to one programming model, but instead let developers use their programming model/language of choice!

 

Personally I see that XS may be the best choice for data-centric applications such as analytical dashboards, as XS provides native access to SAP HANA and it's simple to expose endpoints to be used by the UI. RDL will come in handy as a Rapid Application Development tool for smaller use-cases focusing on very specific tailor-fitted scenarios and such. And thanks to the flexibility of the JVM-based runtime capabilities through NEO you can develop more complex business applications in Java (or any other JVM-based language).

 

Scale

 

Cloud is all about scaling. What surprises me to hear though is that prominent voices wonder about SAP HANA Enterprise Cloud's capability to scale?!?

 

 

As announced during the keynotes at SAPPHIRENOW the whole thing (internally named "petabyte farm" [Ref])  has been brought to life considering the scale it would require to run ALL SAP Business Suite systems of our existing customer base. One of the guiding design principels of SAP HANA has always been the ability to scale and it has been build with parallelism from the ground up. Last year we already had a 100TB system [Ref] and we sure didn't stop there.

 

However, that debate is missing the point I think. Shouldn't the question rather be whether or not HEC can scale as required/driven by demand? Should SAP ever be confronted with the challenge of not being able to cope with the demand then the adoption would probably be exceeding SAP's wildest imaginations! If that's the primary concern, then we are up for a ride!

 

Faster innovation cycles

 

As I already stated, companies are in need to adopt to the demands of a constantly evolving global market. They need the ability to quickly adjust in order to stay competitive. Taking the burden of operating their core systems off their shoulders and providing them ways to develop and roll-out new innovative products is how SAP tries to support them in achieving this. The former is addressed by the SaaS aspects of HEC, the later by the integrated PaaS offering (SAP HANA Cloud Platform). I recently wrote a longer post on the value proposition of PaaS titled The Cloud Platform Play, hence instead of repeating it all here I rather like to encourage the interested reader to check it out. 

 

Conclusion

 

I'm an SAP employee and hence the critics will probably say that I drank too much of the "kool aid". This is why I collected all the related information I deemed important so that you can come to your own connclusions. I believe the SAP HANA Enterprise Cloud and the integrated SAP HANA Cloud Platform are the foundation of the "new SAP" and the result of our intellectual renewal that Vishal is driving within SAP.

 

It's surely in its infancy and there are valid questions yet to be addressed, but isn't that underlining SAP's ambition to establish open communication? With this post I tried to provide a solid set of reading material for people to familiarize with the topic and personally I'll be closely following the discussions. Matter of fact, I see it as the primary part of my role as Cloud Platform Evangelist to engage with the community and exchange thoughts and ideas. I may not have all the answers myself, but I'm willing to surface them so let us know what you think!

 

 

SAP's Point of View

 

 

 

Outside Voices

 

 

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