By Fred Isbell, senior director and head of Thought Leadership – Digital Business Services Marketing, SAP
The evening before the start of this year’s SAPPHIRE NOW conference, I joined some colleagues for dinner at a restaurant near my hotel. It wasn’t long before the classic Aerosmith song “Walk This Way” wafted through the air and into my head. I drifted back to my first SAPPHIRE NOW 16 years ago, when the band took the stage on the final night. I was blown away by Aerosmith and SAPPHIRE NOW – and that same sentiment continues to this day.
So after attending SAPPHIRE NOW 14 times over the last 16 years, you would think I have seen it all and that nothing is new to me. But, that’s not necessarily true. This year, Run Simple and Live Business provided some fun surprises.
Setting the stage for Live Business
Bill McDermott, CEO of SAP, kicked off the event with an eye-opening statistic – 76% of the world’s transactions and more than US$39 trillion in global commerce are flowing through SAP systems. Bill sounded like a proud parent, proclaiming that the business has never been in better shape. And when I looked at the attendees around me in that hall, it was easy to see the ubiquity of SAP in today’s business and IT landscape.
As disruptive technology continues to fundamentally redefine the balance between the customer and the business, the focus on customers – as well as our customers’ customers – has never been more critical. We are long past the era of B2B and B2C commerce; instead, the customer-to-business (C2B) economy is the new reality.
According to Bill, the customer in the digital economy determines whether businesses win or lose. The key is to build a case for creating value and showcase a viable solution. We must hear problems and needs, made more urgent by the proliferation of disruptive technology, on a consistent basis. From there, we can help the world run better and improve – one customer at a time.
Meanwhile, a marketplace with constant change requires us all to be intellectually curious, ahead of the curve, and resistant to being "also ran." These particular comments from Bill reminded me of two classic marketing strategy differentiators – completeness of vision (with a nod to Gartner’s Magic Quadrant reports) and investment.
These two attributes have positioned SAP for fundamental reinvention of both itself and our customers’ with a digital core supported by the SAP S/4HANA suite. With line-of-business cloud technology and the extension of end-to-end application with inter-enterprise and business network solutions, digital transformation is made possible.
However, a clear and straightforward road map is needed to realize the full potential of operations that Run Simple. Bill promised empathy, execution against this aggregate completeness of vision, and a vision of running live that supports and extends the principles of Run Simple. He invited IBM to the stage, covering the vision of SAP S/4HANA Value Assurance service packages as well as the road map and services packages available across the digital ecosystem, with SAP partners, and from Digital Business Services at SAP.
There is still so much more to happen around innovation that includes cloud, mobile, Big Data, and analytics solutions. And as Bill indicated, we’ve only now seen the initial phase of the true impact that will take hold. The future includes innovation accelerators, such as machine learning (a key evolution of the Internet of Things meeting new artificial intelligence solutions) and exciting possibilities in augmented reality.
If you think the last five years have been challenging, put on your seatbelt! Bill predicted that the next five to ten years will be far more disruptive. To keep up, we will need more predictive – and even prescriptive – solutions that encompass the all-important element of cybersecurity across public and private clouds and business networks.
The Internet of Things is real and here to stay – and our customers prove it
Over the past few months, we’ve written quite a bit about the Internet of Things (IoT). One of our predictions is that the growth of machine-to-machine communications and sensor-based data will only continue to grow exponentially. As is turned out, three customer sessions proved that such claims are indeed based a fact!
The “how” of Digital Transformation
SAPPHIRE NOW offers a great selection of sessions on the show floor. And even a SAPPHIRE NOW veteran like me can walk away with a new lesson or two.
Success in digital transformation calls for a road map and a sense of where you’re going with guided assistance. By seeing how customers are applying and evolving IoT solutions, I am furthering framing that notion with three essential steps:
Stay tuned for more insights as I continue to “Walk This Way” through SAPPHIRE NOW, discovering the Live Business and digital transformation.
Fred is the senior director and head of Thought Leadership for Digital Business Services Marketing at SAP.
Join Fred online: Twitter, Facebook, LinkedIn, sap.com, SAP Services Hub