From the tiniest of components for the electronics industry segment to large-scale, fire-resistant glazing, products and applications from SCHOTT AG can be found everywhere in everyday life. SCHOTT wanted fully integrated and holistic processes across marketing, sales, and complaint management.
Working with SAP, SCHOTT is now in an excellent position to evolve its customer relationships across business units and expand into new markets.
"The successful deployment of SAP CRM powered by SAP HANA is a major component of our sales excellence initiative. Enhanced sales processes and faster access to comprehensive information enable us to become more customer driven and systematically exploit market opportunities.”
Sascha Helfenbein, Corporate Sales and Market Development, SCHOTT AG
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