My Runway is a social shopping app that allows fashion enthusiasts to follow the brands they love, and get personalized updates on what’s new, what is trending, and what’s on sale. As consumers interact with the app, brands and specialty retailers can gather market statistics on these consumers, including the brands and products they favor.
The Technology Innovation Product Group at SAP Labs developed My Runway to give fashionistas a smarter way to shop chic and engage with a community of friends and fashionistas in a fun way. The My Runway app is now available for consumer download in the iTunes Store.
Consumers can see product details and nearby store locations – all with one tap. It allows fashion enthusiasts to collect products in their wish list and share with their friends.
In the brand section of the app, you can choose brands you want to follow, and request more if your favorite brand or specialty retailer isn’t on the list. This section includes two tabs, what’s “Hot” and trending on My Runway, and “Fave", your favorite brands.
In the trend section, you will see the individual new items that were added to your “Fave” brands and the “Hot” brands. You can set filters for price, category, and style in the trend section. You can add individual items to your wish list from this page, see the nearest location that has the item, call the store directly and see if they have your size, or purchase directly from the brand/retailers web site.
In the promo section, you can see a sales filter for just the brands you follow, or all brands. You can configure push notifications for these sales as well.
In the wish list section, you can see the items you added, or the items you purchased. You can take pictures of items to add to your wish list and share with your followers on Facebook, Twitter or via text message.
Lastly, in the rewards sections, you can rack up points by making purchases through the app and receive coupons and promotions. The more you interact with the app, the more points you receive. As you become a social brand influencer, the brand has the ability to target you for 1:1 promotions based on your influence score.
Not only is this app great for fashionistas, it enables Marketing, Brand Managers, Merchandisers, Planners, Product Development, Store Managers and Associates real-time insight to their consumers. The business solution to My Runway has a map of behavioral and social insights, provides premium marketing for brands, helps drive in-store sales with availability and promos, and enables 1:1 clientelling.
SAP is currently looking for brands to co-innovate with for the My Runway app. We are planning to have a Kick-Off Innovation Day in New York City mid-July, which would include a Design Thinking session to explore new areas and hidden consumer needs in the fashion industry. The co-innovation period will last 12 months. We plan to leverage partnerships with PR Firm Ogilvy, The Fashion Institute of Technology in NYC and Women’s Wear Daily.
While co-innovating, brands will have free access to our social fashion analytics and social targeted promotions prototypes in the early phases, while focusing on their requirements and immediate marketing pain points. Lastly customers who co-innovate with us will have their collections, promotions, and events featured on the My Runway consumer app.
Business Solution Side of My Runway: Brand Insight
Business Solution Side of My Runway: Product Insight
This app is a fantastic way to engage fashion brands or vertical fashion retailers, customers and non-customers alike.
For more information on our Co-Innovation Process, please contact Andrea France (firstname.lastname@example.org) at 312-286-1622.