As the oldest organized tennis tournament in the world, Wimbledon has become famous for its traditions. Every player must wear white, it always rains, a “Brit” usually has a spectacular failure in the semi-final and of course, the much loved (and often overpriced) strawberries and cream are gorged upon. But this year, more than ever, Wimbledon organizers are facing an astounding “supply and demand” challenge.
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