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What's different when you present a course evaluation survey on a mobile phone rather than on a desktop computer or paper?

 

As many delegates to a course or event will have Internet mobile phones, it can be great to give a course evaluation survey at the end of the event, and get rapid and immediate feedback. Or you can hand out iPod Touch devices for people to use to answer a survey at the venue.

 

Questionmark itouch screenshot of course evaluation survey

Here are ten good practice suggestions when you are doing such course evaluation or level 1 surveys. 

 

  • Use a short survey (e.g. 5 to 10 questions). People are on the move, and won't bother with a long survey. 
  • Limit open-ended questions as people don't type a lot on mobiles.
  • Use simple item types like Likert Scale.
  • Avoid Flash - it doesn't work on Apple mobile phones.
  • Keep bandwidth usage low. Not everyone has an unlimited data plan, and it could be costing them to take your survey.
  • Ensure each question will fit on the page, without scrolling.
  • Devote the screen real estate to showing the questions, keep branding and frills to a minimum.
  • Avoid pop-ups and new windows
  • If you can, use an app for Apple or Android, so that people don't have to type in a URL to get to the survey. (See here for more on what apps can do.)
  • If you have to use a URL for the survey, make it something with very few characters but memorable not nonsense (e.g. http://bit.ly/survey1234).
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    For more general best practices on course evaluation surveys including how to get better response rates, see an article by my colleague Greg Pope, a psychometrician, on the Questionmark blog.

     

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