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How Predictive Analytics Helps Skiers Stay Connected on the Slopes

former_member185064
Active Participant
‎04-01-2014 8:07 PM

Vodafone Netherlands uses predictive analytics to drive many of its marketing activities. Recently, this included creating predictive models to help identify specific customers for a winter sports roaming campaign. Skiers like Niels and Tessa of Amsterdam couldn’t be happier. Read more.

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