Today's digitally empowered customers expect to engage, self-serve, and buy without necessarily speaking to or interacting with a 'sales person'. B2B buyers now expect - demand - the same modern online and omni-channel experience when they engage with you as they get on the best consumer websites. They want personalized, highly relevant offers. They want a single view of you, and they want you to have a single view of them, regardless of which channel they use - on the web, mobile, or in-person. Are you prepared to engage with your customer like never before?
Join our leading panel of Omni-channel commerce experts to learn about:
- Brand new research from Forrester revealing how relationships and business models change between retailers, manufacturers, & wholesalers.
- How to Adapt: How to lead your company through this transformative - and perhaps existential - power shift to the customer.
- How one industrial distributor redefined their customer engagement: vision, strategy, business case, technology, business processes, and governance.
Tune into this Webisode on September 12th and be a part of this discussion around the digital disruption driving every business.
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