To make the most of customer-facing interactions, sales and marketing organizations need to be able to understand exactly what their customer’s want and have the tools to help them meet those needs. That’s why SAP provides solution extensions to help assess customer sentiment, adapt to customer demand, and operate the sales and marketing cycle more effectively.
Adapt to Issues and Trends
The SAP Social Media Analytics application by NetBase lets business analysts and marketers extract customer perceptions from terabytes of social media chatter — without requiring manual categorization. SAP Social Media Analytics taps into the customer voices expressed in social media to help you understand what customers think about brands, categories, issues, and trends.
Ensure Better Chargeback Management
Companies that can manage the contract and agreement life cycle improve their customers’ experience, increase operating income, and even turn operating losses into profits. The SAP Paybacks and Chargebacks application by Vistex enables you to create and execute agreements to maximize claims-based supplier cost recoveries. The application allows you to initiate competitive bid or discount pricing agreements, ensure correct pricing for end customers, and generate chargeback claim requests.
Manage Rebates More Smoothly
The SAP Incentive Administration application by Vistex facilitates purchasing and sales rebate programs, helping reduce the cost of goods sold and increase profit margins. With this solution, you can track the progress and status of individual rebate programs, perform accurate accruing for earned rebate revenues and liabilities, settle rebates on schedule, and report all rebate activity with financial and profitability analysis statements.
Provide Comprehensive Pricing Support
The SAP Price and Margin Management application by Vendavo delivers real-time pricing insights — including customer location, product, package type, and geography. This helps sales teams negotiate profitable contracts and quotes, monitor deals, review pricing history, and set price parameters. The application also provides pricing guidance and lets you set pricing policies.
Improve Your Workforce Scheduling
Workforce scheduling can be a real challenge. How can you be sure that the right people, parts, equipment, and vehicles are available for the right job? The SAP Workforce Scheduling and Optimization application by ClickSoftware addresses this challenge by supporting key facets of your field service operation, including forecasting, planning, scheduling, mobility, and analysis.
Increase Customer Satisfaction
To increase customer satisfaction with efficient billing, targeted communications, and personalized correspondence, companies can use the SAP Document Presentment application, which automates the generation and personalization of documents.
The SAP Digital Asset Management application by OpenText helps marketing teams optimize the management of their rich media assets. Users can create and reuse content across the enterprise, improving productivity, enhancing creativity, and boosting ROI in marketing content.
Better Serve Your Customers
Ensuring a positive customer experience goes a long way to increasing profits and growing the business. The SAP Extended Enterprise Content Management application integrates with the SAP Business Suite to provide representatives with a detailed view of customer information, enabling them to more efficiently serve these customers.