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    CRM Business Transformation Study Colgate Palmolive - Mexico

    created by SAP User on Nov 28, 2007 9:52 AM, last modified by SAP User on Oct 20, 2012 8:33 AM
    Version 5

    Discover how this global market leader launched a major business planning project with support from SAP Trade Promotion Management. The results: reallocated trade spending, improved operations, better volume forecasting, streamlined promotion planning – and strengthened brand equity.

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    • Topics: Customer Relationship Management , Enterprise Data Warehousing/Business Warehouse
    • Industries: Consumer Products
    • Content Type: Article
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