Deal Finder leverages SAP Infinite Insight,
To score leads, we first create a predictive model – based on historical leads and whether they successfully converted into opportunities.
Historical lead data is fed to SAP Infinite Insight, in a flat structure with last column is the success criteria (Conversion in case of Lead)
SAP Infinite Insight looks at all the attributes of the lead and identifies which attributes are most correlated to successful conversions.
The output of SAP Infinite Insight is a predictive model with weightings for each attribute. This process is called learning and takes only a few minutes.
You can Make the system learn every month or even every day. So that the model changes based on the most recent business trends.
To get a better model, its highly recommended to pass in as many account and contact fields along with campaign or any other information, we already take care of this.
This model is then applied to every new lead to predict whether it will result in a successful conversion.
This document was generated from the following discussion: How does Deal Finder in SAP Cloud for Customer work?
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