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CRM Business Transformation Studies

CRM Business Transformation Studies provide valuable insight into successful CRM implementations and best practices. Read how SAP customers have transformed their business successfully using SAP software to become more customer centric.


Day & Zimmermann: Consolidating Global Operations to Grow Business  

Day & Zimmermann is a top global contractor serving governments and commercial customers. Operating in more than 150 locations worldwide, the company struggled with an array of point solutions that impeded collaboration across business units and made it difficult to capture and report cost. To consolidate operations, Day & Zimmermann implemented SAP software for enterprise resource planning - later upgrading to the latest version of the SAP ERP application to derive even more benefits.


CRM Business Transformation Study Asian Paints  

Learn how India's largest manufacturer of paints transformed its business with SAP Customer Relationship Management – moving from a strictly product-based company to a services model. Asian Paints achieved improved customer satisfaction of 80% and realized revenue totaling over US$16.6 million.


RM Business Transformation Study Cherry  

In this business transformation study, read how the German operations of Cherry used SAP Customer Relationship Management to better understand market needs, achieve continued growth, and help build new and lasting relationships with the company's network of partners, dealers, retailers, and customers.


CRM Business Transformation Study Colgate Palmolive - Mexico 

Discover how this global market leader launched a major business planning project with support from SAP Trade Promotion Management. The results: reallocated trade spending, improved operations, better volume forecasting, streamlined promotion planning – and strengthened brand equity.


CRM Business Transformation Study Eastman Chemicals 

Read how a worldwide manufacturer and marketer of chemicals, fibers, and plastics is reponding faster to market conditions and pricing requests with SAP Price and Margin Management by Vendavo, which works with the company's existing SAP software to produce precise data-driven pricing.


CRM Business Transformation Study Medline  

Find out how this major manufacturer and distributor of healthcare products improved its sales reps' effectiveness by increasing their visibility into customer information – even when in the field. With SAP E-Commerce, Medline also increased and improved customer use of


CRM Business Transformation Study Port of San Diego  

Learn how the Port of San Diego used the SAP Customer Relationship Management application to enhance customer service to fulfill its vision of becoming a world-class port. Learn how the port reduced the time to respond to requests and standardized business processes.


CRM Business Transformation Study Synopsys  

See how a world leader in electronic design automation (EDA) software for semiconductor design  improved efficiency and product quality to position itself for long-term growth by implementing SAP Customer Relationship Management in partnership with SAP.


CRM Business Transformation Study Wilson International  

Take a look at how this leading producer of tooling systems for sheet metal manufacturers positioned itself for growth with e-commerce solutions from SAP. Besides improving customer service and growing the business without adding staff, the company achieved a solid return on investment.

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