Description/Definition: Retail Event Management process component is an integral part of Promotions Management and enables the Retailers to seamlessly manage the entire life cycle of various Retail Events thereby leading to increase in sales. The Retailers can also efficiently plan the future promotional events by fetching and analyzing the historical data related to a Retail Event.
The following entities are part of this process component:
A Retail specific business activity to increase sales, e.g. store opening, sports event, promotion. Potentially affected business processes (procurement, logistics, sales prices, media, arrangement, vendor collaboration etc.) are associated to the Retail Event.
Service Interfaces & Operations
Business Object: Retail Event
Manage Retail Event In
Description/Definition: This inbound service interface groups together the operations with which a Retail Event can be created, changed or read as a part of Promotions Management.
|Create Retail Event|
The Create Retail Event inbound synchronous operation enables the Retailer to create a planned Retail Event to increase the sales.
Change Retail Event
|The Change Retail Event inbound synchronous operation facilitates the Retailer to change an existing Retail Event. For example: changing the promotional price of a commodity.|
|Read Retail Event||The Read Retail Event inbound synchronous operation facilitates the Retailer to read an existing Retail Event.|
Query Retail Event In
Description/Definition: This inbound service interface groups operations that enable a Retailer to find all the Retail Events based on a specific search criteria.
Find Retail Event Simple By Elements
|Find Retail Event Simple By Elements inbound operation searches and finds all Retail Events that meet the search criteria.|