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Retail Event Management

Description/Definition: Retail Event Management process component is an integral part of Promotions Management and enables the Retailers to seamlessly manage the entire life cycle of various Retail Events thereby leading to increase in sales. The Retailers can also efficiently plan the future promotional events by fetching and analyzing the historical data related to a Retail Event.

The following entities are part of this process component:

Business Objects

Business Object

Description/Definition
Retail Event

A Retail specific business activity to increase sales, e.g. store opening, sports event, promotion. Potentially affected business processes (procurement, logistics, sales prices, media, arrangement, vendor collaboration etc.) are associated to the Retail Event.


Service Interfaces & Operations

Business Object: Retail Event

Manage Retail Event In

Description/Definition: This inbound service interface groups together the operations with which a Retail Event can be created, changed or read as a part of Promotions Management.

Operation

Description/Definition

Create Retail Event

The Create Retail Event inbound synchronous operation enables the Retailer to create a planned Retail Event to increase the sales.

Change Retail Event

The Change Retail Event inbound synchronous operation facilitates the Retailer to change an existing Retail Event. For example: changing the promotional price of a commodity.
Read Retail EventThe Read Retail Event inbound synchronous operation facilitates the Retailer to read an existing Retail Event.


Query Retail Event In

Description/Definition: This inbound service interface groups operations that enable a Retailer to find all the Retail Events based on a specific search criteria.

Operation

Description/Definition

Find Retail Event Simple By Elements

Find Retail Event Simple By Elements inbound operation searches and finds all Retail Events that meet the search criteria.

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