I am a complete greenhorn in business processes.
I like to know which module in R/3 is for the Marketing department, if any?
I know there is SD, MM, PP, PM, FI, CO etc modules.
But is there such a module that is meant for or used by Marketing departments?
Thanks in advance.
Your Marketing Department or your sales organization can manage the complete sales-order management cycle and handle post-sales activities using R/3 SD Module.
The R/3 SD( Sales and Distribution) system is a complete solution for handling sales, shipping and billing tasks in any sector of industry, and is a fully integrated component of the R/3 System.
It consists of the following main components:
u2022 Sales support
u2022 Foreign trade
The complete OTC (Order-To-Cash) process can be managed in R/3 ( Integration of SD and FI ).
Please use the link below to access SAP BBLibrary which provides detailed Technical documentation and solution guide for the OTC process
Further, the pre-sales activities of a Marketing Department can be handled using SAP CRM Application Component.
SAP CRM provides a central marketing platform that enables organizations to analyze, plan, develop, and execute all marketing activities through all customer interaction points.
SAP CRM ( Customer Relationship Management) component supports critical marketing processes.
You can use the below link to get an overview of the features and functions offered in CRM:
Hope this is helpful and answers your question.
As marketting division representative your major concerns would be,
1.To look out for prospective customers
2. To analyse customer's reliability
3. To assist in company's concern in maintaining a successful relations on behalf of the company
4. Sales related functions
Most of these activities can be achieved through SALES & DESTRIBUTION (SD) module, however depending on the volume of customers & geographical as well as technical concerns it may be required that some sort of interfaces (web interfaces) are used for better mapping your departments functionalities.Even then they all will be concerned to SD only.
SAP Marketing on-demand will be the second of three core CRM (customer relationship management) modules that the German company plans to offer this year.
The new marketing on-demand offering, which can be purchased separately, offers business managers enhanced search capabilities to target new customers more effectively, as well as to track and pursue leads.
SAP CRM provides a central marketing platform that enables organizations to analyze, plan, develop, and execute all marketing activities through all customer interaction points. This integrated application empowers marketers with complete business insights u2013 enabling you to make intelligent business decisions and to drive end-to-end marketing processes.
SAP CRM supports critical marketing processes, including:
Marketing resource and brand management
Manage and optimize the use of marketing resources including budgets, people, time, and assets.
Align all activities and resources around strategic marketing goals.
Gain visibility and control into your marketing processes.
Accurately manage the marketing budgets and costs.
Increase brand awareness with proper usage and consistency across enterprise and third-party agencies.
Facilitate collaboration among team members and coordinate marketing activities across the enterprise.
SAP's marketing module includes campaign management and customer segmentation features that allow marketers to analyze customer data using advanced queries.
SAP Updates On-Demand App With Marketing Module. It also offers lead management functionality that can track lead information on one overview page, and role maintenance and owner realignment capabilities so users can customize the application to the specific needs of the user.
New to the SAP sales on-demand module are capabilities for pipeline performance management, lead generation, sales execution and client engagement. These features allow users to analyze current sales pipelines against forecasts and targets; provide increased visibility into the opportunity pipeline by displaying information about recent activities, contacts and competitors; and can trigger action to address outstanding issues
R. Senthil Mareeswaran.
SAP CRM offers a rich set of applications that can be used by your marketing department:
1- Maintain target groups and lists for Marketing Campaigns
2 - marketing calendar to organize and keep track of marketing campaigns
3 - Creating activities for marketing activities
4 - Tracking the results of marketing activities
With CRM 7.0 these applications have been enhanced and are easier to use.
You can see demos of these applications in the eLearning section of the SDN.