In this video on SAP CRM 7.0 - Loyalty Management, I will show how Charity Donations can be requested by loyalty program members by calling into the Interaction Center
The IC Agent can select the charities which are also setup as memberships in the loyalty program and can transfer the requested number of miles or points from the calling members membership to the charity.
Such processes help loyalty program managers to enable their members to participate in charitable giving as well as enables them to reduce the liabilities of outstanding points on the loyalty program.
