The A-Team were my childhood heroes.. everyone loved the four main characters Hannibal, Face, Murdock and B.A. The team faced in each episode a new challenge, where the different expertise of each one was needed ..to solve the challenge.If you take a deeper look at the A-Team you are able to identify traits exemplified by the A-Team that any Innovation Alpha Team should aspire to. These traits will be key to enabling the Alpha team to manage disruptive innovation.
If you really face the challenge of a disruptive innovation, you should definitely set up a dedicated team of experts with a clearly defined mission “to find a business model for the new disruptive technology” . Ideally this mission should not be driven by a profit target. The team needs to be dedicated because integrating an A-Team into a “normal” “Formal” organization would focus investigations on political diplomacy budgets and margin, rather than thoroughly investigating all of the possible applications for a disruptive innovation. Disruptive innovation can never deliver the expected margin targets during its formative stages and trying to force disruptive innovation into a traditional, formal framework will always result in loosing focusing on the “mission” and wasting time and resources. Let’s remember that no A-Team episodes ended with the phrase “I love it when all of the project admin comes together and we’ve complied with all aspects of our corporate commercial diligence directives”.
If you really want to have a good innovation Alpha Team its essential to have a team with different expertise and experiences. A crazy one: an engineer/developer left field thinker; A Strategist and visionary; Sales & Marketing stakeholder with keen empathy; and Business Model expert who may or may not have strong feelings about milk and flying.
I think there are even more elements of the A-Team analogy...an A-Team prize awaits the best suggestion ??
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