'Unwiring Your Enterprise with SAP: Mobile Industry Strategy, Trends and Lessons Learned (A Customer Perspective),' was the name of the webcast co-hosted by the SAP Community Network and the SAP EcoHub teams this morning.

 

Speakers included Andrew Borg, mobile analyst with the Aberdeen Group, Dan Ortega, senior director of mobility product marketing at Sybase, and Praveen Gautam and Kathy Murino, who are both technical directors at Tellabs, which as I've blogged about before, use the Sybase Unwired Platform (SUP) to mobilize their SAP apps and accelerate their warehouse workers.

There was a wealth of fascinating data and Q&A discussion presented with the cornucopia of slides (49, to be exact). If you would like to listen to the webcast and/or download all of the slides, please go here and click 'Launch Presentation'.

Below is my UTalkTooMuch 500-words-or-less webinar summary:

 

 

- Bring Your Own Device? It's real. Nearly three-quarters of  companies allow employee-owned smartphones and/or tablets to be used at  work, according to Aberdeen data (mix of late 2010 and 2011 surveys). A  quarter give employees a whitelist of allowed devices, while almost half  let employees bring in and use any device.

 

 

- The iPad may be huge in the enterprise (see my list), but companies are interested in tablets of all varieties, including Google Android ones like the Samsung Galaxy Tab, BlackBerry PlayBook and HP webOS-based ones.

Companies need to plan ahead for this diversity by choosing a platform that can handle it. Unfortunately, they haven't  yet: while 80% of corporate smartphones are securely managed, only 30%  of tablets are, according to Borg. That's a problem because tablets are  more likely to have sensitive corporate data.

 

- Mobility has moved beyond the Hype phase of Gartner's Hype Cycle with real, ROI-producing implementations. These companies, all Sybase/SAP customers, are using mobility in many different ways to transform their processes: P&G, Halliburton, Cox Communications, Home Depot, Citi, Cintas, Rubbermaid, CAT Logistics, Dr. Reddy's and others.

http://i.zdnet.com/blogs/sybase-customer-slide.jpg

 

- Strategic-minded customers like Tellabs want to implement platforms such  as Sybase rather than point solutions because it gives them flexibility  (in the face of the diversity noted in bullet one) and scalability.

"We  looked at a lot of vendors that played in either apps or mobile  management," said Gautam. "When we looked at Sybase, we got excited,  because SUP and Afaria together provide a platform that you need to be  successful in mobility."

Using SUP to deploy SAP on an iPad, Tellabs has been able to speed up approvals in its supply chain by 66%. They are working on bringing similar capabilities to its BlackBerry users. http://i.zdnet.com/blogs/tellabs-supply-chain.jpg

"Reporters are 'word people'," is the excuse given whenever stats are misreported by the media. Well, maybe I'm just > \mu~\pm~2\sigma *, but I was a journalist AND captain of my high school math team.

So misreported/misinterpreted surveys and stats bug me. Case in point: CNBC had an otherwise well-reported article last week called 'The iPad is Tops with Doctors.'

It had some  interesting anecdotes from doctors talking up the iPad's usefulness when  on their rounds seeing patients.

"I definitely feel lost when I don't have this [iPad] on a shift,"  the director of emergency medicine at Boston's Beth Israel Deaconess  Medical Center told CNBC.

Being able to immediately pull up x-rays and diagrams at patients'  bedside helps doctors relate to their patients, said another Beth Israel  doctor.

"The number of times I've had patients say to me 'That's the first  time  I've understood my disease' — I mean, it happens all the time to  me. To  me, that’s validation as a doctor," he said.

As key evidence supporting this trend piece, the reporter cited two statistics: According to Chilmark Research, 22% of US doctors in the U.S. were using iPads by the end of 2010. With about 820,000 active doctors in the U.S., that would be almost 181,000 doctors toting about an iPad.

That's impressive, but nothing compared to the second stat, credited to mobile vendor Aptilon: 4 out of 5 U.S. doctors plan to buy an iPad this year.

That stat seemed too good to be true.  And it was: according to the press release for the survey, 79% of doctors said that if asked to choose, they *preferred* an iPad over Windows PC and Android-based tablets (which garnered 12% and 9%, respectively).

Aptilon, to its credit, wasn't trying to fool anyone. In fact, it says the survey indicates within the next 12 months, about 38% of U.S. doctors will own an iPad. Or four out of 10, or half of what CNBC said.

Despite that statistical error, I wholeheartedly believe that MobiHealth and Health 2.0 are taking off. Check out the excellent MobiHealthNews for evidence.

At Sybase, healthcare is one of the vertical industries that we see  embracing our mobility products (the other industry we are targeting now  is insurance. The large number of field workers makes mobility  attractive to them).

Expect Sybase and SAP to announce as early as  SAPPHIRE some health-specific business apps that we'll be delivering  ASAP afterward.

--------------

* Means 'greater than two standard deviations from the mean', or  different from 95% of the referenced population. Or in plain English, a  weirdo.

Enterprise app store. The phrase might conjure up a vision of a glossy company-sanctioned portal for downloading updates to Fruit Ninja and your other time-wasting games. Alas, no.

As the ginormous Apple App Store is to Wal-Mart, an enterprise app store will be to your company's purchasing department - if the department consisted of thousands of personal shoppers.

That's because enterprise app stores are envisioned as being in-house portals for employees to provision their smartphones and tablets with the apps they need for their particular jobs (and only those apps).

The technology to build enterprise app stores is available today. Sybase's Afaria software [full disclosure: created by my employer] enables companies to create self-service portals hosting their own apps, as well as links to consumer or third-party apps hosted on external sites such as the Apple App Store or the Google Marketplace (for Android).

So far, enterprises haven't deployed Afaria's app store capabilities widely, according to Willie Jow, vice-president for mobility at Sybase.  But Jow expects enterprise app stores to take off very soon for a wide variety of reasons:

1) In the post-BlackBerry world, app stores make the most sense to manage deployments of apps to hundreds or thousands of employees all running different operating systems and devices.

2) App deployments by businesses are taking off. Research conducted by Sybase and Kelton Research earlier this year found that two-thirds of companies plan to roll out 5 or more mobile apps this year. 21% plan to roll out 20 or more.

3) This enterprise app boom is due to two reasons. First, vendors like SAP and Sybase are preparing to roll out a whole fleet of mobile apps this year. These pre-built/pre-packaged apps may still require some customization by the individual enterprise. But they are certainly much faster and less expensive than building a mobile enterprise app from the ground up.

Second, the difficult truth is that the user interfaces for smartphones and even tablets make them less adept than PCs for many tasks. As a result, smart developers need, in Jow's words, to "chunkify" (divide up) large server applications into smaller apps because "when I'm mobile, I don't want to go 7 screens deep to do what I need to do. I want to be quick."

Chunkifying large applications is not only less wasteful, but it lets companies selectively deploy only the right functions to the right employees, says Jow. "Not every employee needs the ability to do approvals, or view analytic dashboards," he said.

4) Self-service enterprise app stores make sense for a pair of technical reasons. Windows PCs are typically handed out to employees after IT has wiped the hard drive and installed a new "image" with the operating system and required software. You can't do that with smartphones and tablets brought into the workplace by employees under a Bring Your Own Device policy. Employees not only want to keep their personal data safe, but they will balk at the notion of IT taking their device away for half a day or more, says Jow.

The other reason that self-service app stores make sense is that the connectivity situation with smartphones and tablets. Forcibly pushing out new Windows updates to a desktop or even Wi-Fi-only laptop PC might be ok, but it could cause an iPad connected via 3G to become unusably slow or, worse, result in unexpectedly-large service charges.

Thus, the app store's gentle 'pull' model makes more sense than a dictatorial 'push' model.

5) Enterprise app stores will start out as portals purely for internal provisioning. But just as corporate intranets evolved into B2B customer-facing extranets, these enterprise app stores will eventually also service corporate partners and vendors, argues Jow.

As for the notion of third-party marketplaces devoted solely to enterprise apps (what readers might have thought I meant by 'enterprise app store'), Jow isn't a believer. He expects mobile apps created by independent software vendors to continue to be sold primarily through Apple and a "few other megastores."

It's a busy week in enterprise mobility. There's a new big boy in the US wireless market. CTIA is going full blast in Orlando. And there are other enterprise IT conferences where mobility will be a huge topic of discussion.

All of this surface activity doesn't necessarily mean that  enterprises are embracing mobility. Rather, CIOs and other executives  rightly demand harder proof that their peers are moving forward (and  that they are at risk of falling behind).

Here's an infographic we produced at Sybase documenting some of the  more compelling proof points of which IT and other executives need to be  cognizant.

Pardon the 'surf the wave' metaphor. It was coined many weeks before  the disaster in Japan.

The point hopefully remains valid: these are the  apps that today's modern enterprise is rolling out, and this is what you  need to be doing to remain a leader or simply keep pace with your  peers.

(Click on the graphic to view a larger version. Then right-click your mouse in order to download a version that you can then pass along to peers.)

 

For mobile consumers, the $39 billion merger of AT&T and T-Mobile is probably bad. Prices, especially for existing T-Mobile customers, have a good chance of rising, while customer service is likely to fall.

For enterprises, however, this could actually be a good thing.

(Full disclosure: Sybase is an enterprise customer of both AT&T and  Verizon Wireless in the United States because of our in-house use of  iPhones. However, we only have partnerships with Verizon and its parent company, Vodafone.)

Enterprises are less cost-sensitive than consumers. Quality-of-service is more important, especially for the muckety-mucks and revenue-generating salesfolks who typically travel the most and whose time is super valuable.

The cell tower sites and additional spectrum that AT&T gains by acquiring T-Mobile will give AT&T the opportunity to boost call reliability (fewer dropped calls) and data speeds (more consistent 3G, and, eventually, 4G) and increase its total coverage area.

It was in the first and third areas that AT&T had long been losing to Verizon. And with Verizon's release of 4G prior to Christmas, AT&T fell behind there, too.

More bandwidth is crucial because the federal government has, argue critics, been slow about releasing new spectrum for carriers to acquire. Meanwhile, the building of new cell tower sites continues to come under fire nationwide from NIMBY-minded residents worried about cancer risks (not proven) and property values (also not certain - towers can be camouflaged as trees, for instance).

Second, while T-Mobile vows to remain independent for now, it's still likely that AT&T and T-Mobile will use their combined economies of scale in order to standardize on similar handsets, since their underlying technology is the same (GSM), points out Dan Hays, a partner with PRTM, an international management consulting firm. At the very least, this will slow the explosive growth in the number of available handsets on the market.

That will help enterprises swamped today by the wide variety of phones and tablets they are asked by employees to support as part of their Bring Your Own Device policy. Again, don't expect the handset market to shrink drastically, just not grow as fast as before.

Om Malik argues forcefully that the merger "is just bad for wireless innovation, which means bad news for  consumers. T-Mobile has been pretty experimental and innovative: It has  experimented with newer technologies such as UMA, built its own handsets  and has generally been a more consumer-centric company. AT&T, on  the other hand, has the innovation of a lead pencil and has the  mentality more suited to a monopoly: a position it wants to regain."

Om's right, but his argument just doesn't apply to big businesses and organizations. They value innovation, for sure, but only up to a limited point in certain areas. More innovation in the form of more devices, more service plans, more technology upgrades, is a hassle.

For sure, no Fortune 1000 wants to be stuck be using obsolete technology. But the cost of ensuring high quality of service in the face of constant change can bankrupt even the most cashed-up IT organization. Think of how many corporate workers are still on a 10-year-old OS like Windows XP (raises hand).

None of this means that enterprises shouldn't view their mobile strategy as an opportunity for differentiation or innovation. Devices still need to be managed well, and apps can be deployed that help companies perform tasks faster and cheaper. 

It's just that enterprises want their carrier to be a stable utility like the water company that only delivers big bang upgrades that enterprises can plan for well in advance, so that they can focus on the internal innovation that really matters to them.

(Updated March 23rd after speaking with Sybase Professional Services) Last week, I wrote about how Minnesota food maker General Mills has deployed iPads running SAP CRM - supported by the Sybase Unwired Platform (SUP) mobile middleware - to 200 of its field salespeople.

It was an interesting stuff, and I wanted to learn more, so I pinged Greg Kull of The Principal Consulting. Kull has been working with General Mills for the past two years (he also used to manage an art-rock band called Echolyn and has written a novel, but I digress).

I also spoke with Parag Karkhanis, North American director for  mobility at Sybase Professional Services, and Robert Waywell, a practice  manager in our Services division whose team did most of the  implementation work at General Mills.

Here's what I learned:

1) One of General Mills' goals with the iPad was to encourage reps to input data they gathered in the field right away, rather than wait until the end of the day, or even the end of the week when they were back at the office done traveling. Dilly-dallying was the norm when the reps ran the previous version of the CRM app running on their laptops. Now, with the iPad, reps are entering data right away, accomplishing what General Mills calls "the 3 minute mile."

2) In addition to SAP CRM 7.0 and SUP 1.5.2, General Mills is running Sybase's CRM for Mobile Sales 1.2 app along with NetWeaver Mobile 7.10. The latter works with SUP's Data Orchestration Engine to synchronize data. Besides customizing and extending the CRM for Mobile Sales app, Sybase's Services consultants worked on connecting the SUP side of  DOE, according to Waywell, while TPC handled SAP's DOE.

3) Mobilizing took just about 4 months, from August to December 2010. Actual development took 2 months, testing took another month, and then 1 month to finalize production. Sybase had a half-a-dozen people working on the project, said  Karkhanis, though not simultaneously and not anything close to  full-time.

4) The sales reps can use either the SAP CRM app or Microsoft Outlook as a front-end. Data such as calendar and contacts is synchronized between the two apps.

5) General Mills chose SUP in part because it plans to roll out iPads to other employees as well as support employee-liable devices, i.e. Bring Your Own.

6) The Principal Consulting has rolled out SUP to six customers, with another six nearing completion.

7) Besides General Mills, those customers include Cintas (done with the assistance of Sybase Services), Purdue Pharmaceuticals, another drug firm, a large technology products maker, a German automaker and a high-tech manufacturer. Sybase Services, meanwhile, is working on close to ten SUP implementations right now, according to Karkhanis.

8) Enterprise customers are asking Kull when the firm will be able to support Android devices, as well as Google Apps (instead of Microsoft Outlook/Office).

9) TPC is developing a pharmaceutical app for image capture and workflow for sales reps. In plain English, that would allow drug sales reps in a retail store to take a photo of a drug package suspected to be counterfeit and then send it back to their corporate server for immediate analysis.

10) While customers do ask about the value of deploying a full-fledged Mobile Enterprise Application Platform (MEAP) such as SUP, Kull says he is able to convince most of them of the merits of choosing a platform over a point solution. "Without one, you're very limited. You'll have to continually rebuild your point solution anytime you deploy a new device or function," he said. (Here's a whitepaper that goes into more depth about this).

I sometimes forget that market research firms are made up of individuals with their own opinion on things.

That was driven home to me at the Directions 2011 conference in San Jose today.  If I'd just stayed til lunch, I would've left with thinking that IDC analysts all believe that the post-PC, mobile era is upon us.

But listening to Tom Mainelli speak this afternoon, I was painted a nearly 180 degree-opposite picture.

While Mainelli abides by the IDC forecast that smartphones and tablets will permanently overtake PCs this year (500 million of the former versus 380 million PCs), he insists that PCs aren't going the way of the Stegosaur.

"We hear about this every few years," said Tom Mainelli, an analyst at IDC, said in his presentation entitled appropriately 'The Multi-Device World'.

"As a PC guy, it sometimes gets a little frustrating."  "There's going to be room for multiple devices," he said. Moreover, "the PC remains the best deal among all of the devices available today."

Sure,  IDC expects 44 million media tablets (which doesn't include the small number of tablets running Windows) to ship this year, up to about 70 million in 2012, 90+ million in 2013, and 111 million in 2014.

(Click here to see 15+ other forecasts of the tablet market.)

At the same time, tablets remain no sure thing, says Mainelli. For one, user surveys show that tablets are not cannibalizing any other devices than netbooks.  An IDC survey from last December of those who had owned an iPad for  more than 3 months found that 59% considered it a secondary device. Only  27% considered the iPad an outright replacement, while only 14% said  buying an iPad delayed another purchase.

Also, companies aren't yet buying tablets for employees en masse (78% do  not). And due to failure to roll out device management software and write group polices, they are hesitant about letting employees bring their tablets in for work.  Only a small  percentage of tablet-owning workers are allowed to access the corporate network (35%), access corporate  e-mail (17%) or run business apps (18%).

"There is a very real possibility that media tablets will be the next netbook," he said.

My take: I agree that tablets could experience a backlash that causes the hype bubble to burst. That would be result of too many similar, rushed-to-market Android tablets on the market. However, I think the chance of tablet sales actually halting their growth as quickly as netbooks did is basically nil.

I have to admit that I was surprised to hear that PCs will still total about 500 million in 2014, or nearly 5x media tablets. Smartphone shipments will total nearly 820 million by 2014.

"PCs and smartphones will remain devices we must have; netbooks and tablets are nice-to-haves," Mainelli said.

PCs will need to evolve, of course, to stay successful. Apple and HP are good role models for other PC makers, he says. He likes Apple's vertically-integrated model including its profitable App Store, and HP's plan to install two operating systems (Windows and WebOS) on its hardware.

In other vendors' cases, they could look to install Android or Google Chrome as their secondary mobile OS.  He argues PC makers should create very customized experiences - much deeper than the UI overlays on top of Windows they have done in the past - including buying up cloud data synchronization vendors in order to roll out better-than-MobileMe services.

Big market researchers are rarely at the forefront of tech trends, as they must balance the viewpoints of startups, established vendors and enterprise IT buyers.  What firms like Gartner and IDC excel at is being a belwether for emerging trends, and providing empirical validation for them.

At its Directions 2011 conference in San Jose today, IDC Corp. analysts argued that we are entering the post-PC era of computing overflowing with data, devices and apps.

Ironically, this is a drum that SAP has been banging loudly for the past year. And gratifyingly, it is nearly identical to the Unwired Enterprise vision that Sybase has promoted since the middle of the last decade (see this whitepaper, which I had a hand in, summarizing this vision).

Here are some of the stats IDC shared, along with the implications.

1) Stat: It is 25 years (1986) since the industry began moving en masse towards client/server away from mainframes.

Implication: We are at similar transition from PC-server towards mobile devices. Already, there are "trillions of smart 'things' (sensors, devices, etc.), billions of users, millions of apps," says Frank Gens, chief analyst for IDC.

2) Stat: 3 of the biggest companies that failed to transition to client-server were Cullinet (database maker that avoided new retailing model), Wang (word processor maker that chose CPU ignored by software developers) and Digital (overvalued by Wall Street).

Implication: Companies that made right moves made the leap: Dell (sold PCs by phone), EMC (took regular hard disks into the enterprise) and SAP (brought ERP from mainframe to client-server).

3) Stat: 80% of new enterprise apps to be distributed via the cloud. By 2014, 30% of enterprise application spending will be on the cloud.

Implication: Even enterprise apps will follow Apple's App Store model, argues Gens.

4) Stat: There are 1.3 million mobile apps today, versus 50,000 to 75,000 PC applications, says Gens.

Implication: Most new apps will be vertical or industry-specific solutions.

5) Stat: 1.8 Zettabytes (1.8 billion TERABYTES) of data will be stored in 2011, up 47% year-over-year. That will grow to 7 Zettabytes in 2014.

Implication: "This is about BIG data," says Gens, not relational databases. "This BREAKS traditional databases."

6) Stat: 500 million smartphones and tablets to sell in 2011, versus 380 million PCs.

Implication: This is the transition year in which devices will pass PCs permanently.

7) Stat: Only 50% of smartphones and 20% of tablets in enterprise bought by IT, according to fall 2010 IDC survey.

Implication: Bring Your Own Device is huge, says IDC analyst Bob O'Donnell, and managers will need to account for that.

8) Stat: Worldwide, the average person affluent consumer owns 4.8 devices, according to a recent IDC survey. In the US, that is up to 6.6 devices.

Implication: The market is hugely fragmented.

(Updated March 23 with details about Sybase Professional Services) For the second installment of UTalkTooMuch, I'll give the February 27th webinar by The Principal Consulting and Sybase the 500-words-or-less treatment.

The two firms collaborated, along with SAP, to deploy a CRM application onto the iPad for General Mills, the huge maker of breakfast cereals (Lucky Charms, anyone?) and other packaged foodstuffs from my hometown of Minneapolis.

(For Ten More Facts about how General Mills is using SAP CRM on iPads, check out my other blog post)

General Mills used SAP CRM 7.0 along with the Sybase Unwired Platform (SUP) in its deployment, which enabled 200 bakery and food service salespeople to access customer data in the field using their iPads, said Kerry Gustafson, the IS manager at General Mills in charge of the CRM rollout. That data and functions included contact information, activities, and status on sales campaigns and subsequent opportunities.

While SAP and Sybase are working together to build a number of mobilized SAP apps by the SAPPHIRE conference in May, General Mills couldn't wait - its project began last AugustNovember. So it tapped TPC, which used SUP to bring these salesforce automation functions to the iPad.

Tony Smith, a consultant at TPC, says SUP is an open platform that can connect to many other enterprise applications - ODBC databases, Siebel, etc.

"We don't think of it purely as an SAP platform," he said.

SUP offers a real-time bi-directional interface with SAP applications via its Data Orchestration Engine, for faster performance, said Smith, as well as scalability. One of TPC's clients is using DOE to interface with up to 4 million customer records.

"You have the horsepower to do it via Sybase," he said. The scalability is "basically limitless."

It's also fast to set up, according to TPC, which claims it can connect SUP to a customer's back-end ERP system and get it running within 100 hours.

Parag Karkhanis, a director in Sybase's Professional Services  group, says that new mobile app rollouts can be done in as little as one  month (General Mills' 4 month timeframe included all testing and  production).

That requires, however, that the server software needs to  be a mature, fairly "vanilla" implementation - i.e. not full of  overly-elaborate customizations - and that the mobile app client is  already built, as in the case of SAP CRM 7.0, and also not so deep that  it consists of "hundreds of screens".

Sybase is continuing to enhance SUP. It is embracing web technologies so that enterprise developers more familiar with HTML and CSS will eventually be able to build enterprise apps using those languages, rather than learn Java or .Net.

Sybase and SAP are also looking at building packaged versions of mobile service and field service apps, as well as mobile analytics, according to Willie Jow, vice-president for mobility at Sybase, as well as potential integration with the SAP Streamwork Web collaboration tool. Roadmap details will be coming at SAPPHIRE.

I apologize for not including more details from General Mills' side, but I was forced to miss part of the webinar while it was running, and TPC has not made the slides or recording publicly available.

But if you want to learn more, you have a second chance! Hear General Mills' Gustafson talk about this rollout on March 24th at the CRM 2011 conference in Orlando.

Faster CPU. Videoconferencing. An HDMI video out for corporate presentations. These represented the grand total of what could charitably be labeled as new enterprise features in the iPad 2. Though that  requires you to stretch the definition of enterprise as much as a pair of bicycle tights on a sumo wrestler.

In fact, you could argue that some of the iPad 2's new features would actually put off enterprises, as IDC analyst Bob O'Donnell did. ""There was nothing specific there for the enterprise. Indeed, some companies don't want the new cameras because of privacy and security concerns."

I won't go that far. But I will argue that Apple, as is its wont, basically chose not to devote its engineering prowess on the enterprise front. No encryption - as the iPhone has; no improvements to iTunes for easier enterprise security and management; no "true multitasking," as analyst Jack Gold argued.

Not that it will matter - my prediction is that adoption of the iPad by businesses will only accelerate from its impressive debut year (80% of Fortune 100 testing/deploying, 366 documented mass rollouts).

Why? Let's go through my list - oh how I love my lists - of reasons:

1) The Bring Your Own Device phenomenon. According to IDC, half of the iPads used at work are being brought in as individually-owned devices. The other half are being deployed by organizations who have calculated that the productivity gains from equipping executives, salespeople, business analysts and others with iPads outweigh the inability to lock them down with hundreds of group policies, the typical overkill on a corporate PC.

2) It's the software, stupid. IT knows that any meaningful upgrade to the iPad's enterprise-worthiness will be delivered via improvements in iOS. iOS 4 released at last year's WWDC was huge because it opened up lots of APIs for third-party vendors to add their own enterprise and security controls. Speaking of the ecosystem...

3) The iOS ecosystem is hu-uge. Besides Sybase and our mobile device management and app development platform, there are plenty of competing firms (though our position is that most of those are less integrated solutions that will, for large or growing firms, create more cost in the long run). There are even plenty of firms solving one of the iPad's less-obvious but nagging problems - its lack of enterprise storage capability, such as the ability to connect natively with SharePoint. Turns out there are plenty of vendors offering solutions.

4) Low price. As widely noted, the iPad starts at a significantly lower price ($499, not including the temporary $399 price for the original iPad) than its rivals, and not just the unapologetically enterprise-oriented rivals like the Cisco Cius. That's important because, as noted, half of the iPads in business use today are being brought in by consumers. So even if IT is not particularly price-conscious, consumers are.

5) Apps. I've always found that my satisfaction from a restaurant meal can be expressed by this formula:

Tastiness + Portion Size + My Hunger At That Moment / Price = Satisfaction

If I were to create a similar formula for user satisfaction for a tablet, it might look like something like this:

Hardware Sexiness + User Interface + Apps / Upfront Price + (Long-term Cost of Ownership, i.e. mobile subscription / 2) = Satisfaction

The point here is that apps matter, both the quality and the quantity. Apple wins hands-down on both counts.

It was easy to doubt the iPad one year ago, especially its enterprise mojo. That was despite surveys showing strong interest for using the iPad at work.

What a difference 400 days can make. As Apple releases iPad 2, here are ten factoids and statistics showing you just how popular version one of this product has been with both businesses and consumers alike.

1) There are now at least 366 enterprises and schools testing/deploying iPads in a mass way. This, no doubt, is a massive undercount.

2) That's 52% growth in the last 4 months.

3) 255, or 70%, are by either colleges or K-12 schools.

4) The next most popular vertical by public deployments is government, with 2.5%. Third is healthcare, with 0.6%.

5) That doesn't jibe with other surveys showing financial services to be the biggest user of iPads.

6) However, the truth is probably somewhere in between.  Schools and government tend to talk about their iPad deployments, for PR  and public-disclosure reasons. Banks see no good reason not to remain  ultra-private, even as they roll out the fanciest gear.

7) But there are already equally massive rollouts to talk about. For instance:

- Membership has its privileges, as in the case of Korea Telecom giving away iPads to all 30,000 employees after "reviewing a proposal by its labor union."

- Thanks Santa! KLA-Tencor gifting iPads to all 5,400 employees in December 2010.

- Forget Harvard. Long Island University deployed 6,000 iPads to students, and may double that by next year.

- Hey boss: as part of its SAP Runs SAP initiative, my parent company has rolled out 3,500 iPads to employees along with a suite of business apps and Sybase Afaria on the back-end for security.

Here's the entire Top 40:

8) There are massive, massive iPad rollouts being contemplated. For example, all the K-12 students in Georgia. Every medical doctor (20,000+) in the Australian state of Victoria. The suits at Deutsche Bank. Etc.

9) Analysts, on average, expect about 32 million iPads to be shipped this year.

10) iPads will comprise about two-thirds of the entire market, analysts estimate (see previous link).