hyunsoo.shim

6 Posts

Picture an airport where the security X-ray machine is broken, so they rummage through your luggage touching your underwear and all other private things.  After you go through that security check, you sit in the waiting room forever, without knowing when the airplane will arrive.  No announcements on delays - as if it is guaranteed to be delayed and therefore nobody gets up to inquire or complain.  It seems that everyone accepts this as the norm – TIA! After an hour and a half, the plane arrives.  You are lucky because sometimes they just don’t show up and your ticket gets cancelled.   Oh, and did I mention that there is only one plane a day from each of the two airlines between Accra, the capital city and Tamale?  Relax...be patient!

Picture a restaurant in town.  An hour of waiting is average.   So, you are advised to place your order before you get to the restaurant.  They just went to catch the fish or kill the chicken to prepare the freshest food you would ever get.  You would just joke and laugh about it.  It is almost true though, since they do not prepare anything in advance in case things would be wasted.  Relax...be patient! 

Picture those little tiny red ants.   They are all over your bed and on the pillows.  You must smell sweet since they are all coming out of some cracks in the wall.  And they are all over the desk in the office.  You feel ticklish and itchy all over your arms and legs, and at some point even on your back…Yeeeckkk!  You squeezed at least 3 of them on your arms and legs.  Now all your senses are awake! Even the sensation of your own hair touching your skin makes you go crazy!  Relax...be patient! 

Picture a small regional airplane with two propellers circling over Accra for more than 30 minute waiting to land.  The pilot announces that we have to do an emergency landing because we are running out of fuel.  Is there another airport nearby in Ghana???  Put all your faith in the pilot and sit tight and wait.  You finally land – what a relief – and then you recognize French signs on the runway buildings.  “Bienvenue à Togo”!  In the pilot’s announcement, he assures that it will be a quick refueling pit-stop.  This quick pit-stop turns into 4 hours of waiting in a boiling hot plane, where no one is allowed to get off, because, apparently, if you touch Togo soil, it could be some immigration issues.  Oh, and just prior to refueling, you are asked to leave the plane!  Nice breeze!  You finally continue on your flight and after 6 hours, of a usual 1-1/2 hour domestic short trip, you arrive in Accra, where a fancier taxi, takes you to one of the nicest beach front hotels in the country.  Phew, you made it….Relax...be patient!  

Picture a large van packed with 19 people, 4 people crammed onto 3 seater rows.  It is public transportation between Wale-Wale and Tamale.  It stops often with people and their goods constantly getting on and off until there is no more space, inside and out.  As soon as the bus speeds up, a welcoming breeze blows into the humid stuffy bus.  But then you realize it is not just fresh air that is coming in through all the holes and rusted cracks on the bus.  Streams of fine black soot spray onto everyone’s clean shirts and skin.  Apparently, someone has loaded sacs of charcoal onto the roof.  Don’t worry it will just take 3 hours and you will get to your hotel for a fresh shower.  At least the passengers next to you are friendly Ghanaians who really welcome your efforts and presence to build their economy.  Relax…be patient! 

Picture yourself bouncing up and down during a wild off-road ride on an old Toyota pick-up truck.  After more than an hour of dancing, you unload the old mechanical scale to be used to measure 80 kg jute sacks filled with shea nuts.  You realize the scale is not working any more as soon as you unload it.  A dozen men from the village gather at the warehouse to help load the jute sacs onto a truck, all tinker with the broken scale in an attempt to fix it.  After almost 2 hours of attempt to create a make shift solution, you give up and hit the road to pick up another scale from the nearest town – 2 hour away.  Half of your day is almost gone but you have only loaded 5 sacks out of 350 sacks.  Relax…be patient! 

The well-known phrase, “This Is Africa” (TIA), which became even more famous thanks to the movie Blood Diamond, has now been added to my vocabulary after only a few days in Tamale, Ghana.   I valued all the “This is Africa” episodes, since it provided me the real picture of circumstances and challenges people face here.  I now understand why my partners in Africa were never able to give me a concrete estimation during the planning.  I guess they already learned how to relax and be patient.   

After spending 15 days in Ghana and the successful completion of my mission - in spite of all those crazy TIA moments - I returned to Germany.  Heidelberg was having an Indian summer that weekend and the ambiance couldn’t be better – heaven!  While strolling along the Neckar river, packed with people enjoying each other’s company, the happiness I felt reminded me of all the joyful faces I witnessed on the kids and their mothers in Janga village, and the giggling teenagers facebooking at the internet café in Tamale.  Just coming back from Africa, I appreciated even more all the wealth and prosperity we have built and felt quite fortunate. However, I also realized what makes us happy is fulfilling our social needs by being connected and sharing relationships.  I believe that technological innovations, such as wireless communication, can enable Africa, not only to leapfrog economically but also to allow people to be more connected to share their friendship, love and life.  

HD2.jpghappy village.jpg

Lying down on the grass, next to the Neckar, my mind started drifting slowly to the future social business SAP would establish in the heartland of Africa in 2012.  I felt fulfilled and satisfied knowing how our pioneering efforts, to help the world run better, will be sustained long after our project team members move back to their home lands.   What a great journey I had for the betterment of the planet and happiness for everyone!  

happy mom.jpgme and kids.jpg

Thank you for joining my adventure.  I hope you enjoyed it!

Could you ever imagine one of the most prestigious business magazines covering a story on the project you are managing?  Not just one magazine, The Economist, but also eight other well-known media such as Die Zeit – the most read German weekly magazine, Frankfurter Allgemeine Zeitung (FAZ),  Business Green and eWeek UK, just to mention a few,  were joining the press trip to visit both SAP’s Shea and Cashew project sites in Ghana. 

This was my first experience with any press and my role was to represent SAP’s sustainability social project.  What a great honor!  I prepared my presentation material thoroughly for the journalist briefing in Accra.  The press coverage of the Shea project by these well-known press agencies was a great opportunity for the business development of the StarShea Network.

I flew down to Accra from Tamale with our Planet Finance partner to join the journalists arriving the same day from Europe.  The next day was scheduled as a press briefing day where we presented the projects and demoed the technology used in both the Shea and Cashew projects to the journalists.  We ended the day with a sightseeing tour of Accra and a group dinner.   Early next morning at 4 AM, as a group of about 20, we headed to the domestic airport to fly north to Tamale and visit the project sites.  Luckily, there was no big incident this time - except 3 hours of delay due to a malfunctioning speedometer.

Journalists1.jpg<<< 4AM wake up call...all are too tired...>>>

The journalists first visited the office of our development partner, Planet Finance Ghana in Tamale and got educated on the topic of micro financing.  Then we visited the town of Janga, by a chartered mini bus, well stocked with lunch sandwiches we pre-ordered, to witness our mobile technology in action in the real setting.  (See the Evan Walsh’s blog on the visit to the Janga Town for the detail.  http://www.forbes.com/sites/sap/2011/09/29/the-road-to-janga-town/ )  During the two hours bus ride, I sat next to Patrick Lane from The Economist, who missed our full day briefing session due to a late arrival, and I made sure to brief him on the Shea project because I really hoped that my favorite business magazine would cover the impacts of our project.  

When our bus arrived in Janga, I introduced the journalists to our field officer who took us to the village chief’s house for a curtsey visit while asking for “permission” to visit his village.   Then we gathered under the big communal tree where the women were waiting for us and the journalists got an opportunity to ask questions about their experience, their work and their thoughts on technology.  The visit to the village helped the journalists understand the environmental context and challenges we were facing and to appreciate the technological innovation and its impacts.  The journalist from FAZ told me that the most impressive thing for him was seeing the smartphone sending data in the middle of nowhere.  Somehow it all seemed very surreal to him.  I sensed lots of excitement from the group and was quite satisfied with the outcome of the press trip. 

Journalists2.jpgJournalists5.jpgJournalists3.jpg

 

Journalists4.jpg<<<

We came back late to Tamale for some local cuisine.  The more cautious people, like myself, stuck with vegetarian fried rice called jollof or noodles, while some of the more adventurous ones ordered the traditional fermented dish eaten with hands, Banku, which made one of the journalists sick all night.  After the nice dinner, all the journalists and the team was exhausted from the extra-long day, yet very charged by the “once-in-a- life-time” experiences that would stay in their memories forever.   Feeling these special shared moments, I said my goodbyes to them, hoping to keep in touch.  After this first experience with the journalists, I realized that even journalists are just normal average people like us.  Contrary to my expectations, most of them seem to be introverts. I guess that is why they chose to observe and write about people’s stories.  Lying in bed, reminiscing about the day’s advents, what the journalists might write about and how their opinions could impact these types of projects, I fell asleep again with a big smile on my face.

To be continued....

 

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See the related blog posts on SAP Sustainability Shea Project Ghana Trip.

Post 1 How is SAP Helping the World in the Bottom of Pyramid?:

How is SAP Helping the World in the Bottom of Pyramid?

Post 2 Here Comes the Stilettos City Girl to Crack Ghanaian Shea Nuts!:

SAP Sustainability Shea Project Blog Post 2 : Here Comes the Stilettos City Girl to Crack Ghanaian Shea Nuts!

Post 3 First Impressions of Africa! :

SAP Sustainability Shea Project Blog Post 3 : First Impressions...

Post 4 Magical Dusts Floating with Wireless Data in Africa

http://scn.sap.com/people/hyunsoo.shim/blog/2012/02/20/sap-sustainability-shea-project-blog-post-4-magical-dusts-floating-with-wireless-data-in-africa

My first field day! First visit to a village called Jenga that is situated about 2 hours away from Tamale by a car. I felt like a little school kid again, all anxious for a field trip.  I tried to observe every inch of this space that was new to me, but somehow it did not look that novel.  Maybe because we had seen so many footages already on TV or maybe the goats near the mud huts reminded me of the farming lands where I used to run around as a kid in late 1970’s in South Korea. 

Jenga Village

We wanted to communicate to the first community, where we were going to launch the software for the shea transactions, about the new process of delivering the shea nuts using identified sacks with barcodes.  My field officer, who was in charge of the relationship with these women, gathered women one by one under a big community tree that created us a nice shade from the scorching sun.  They have no clock or watch, so meeting at 9 am literally means nothing unless the field officer’s motorcycle shows up with a big noise to the village center.   All age groups of kids followed their moms.  All of them were lingering around me and Jochen with curiosity, especially on our camera.  They still were feeling a bit nervous about us and just gave us long stares.  With a barrier of language and feeling uncomfortable that I came empty handed to visit someone’s home territory,   I quickly scrambled my mind to see how to connect with these new faces.   Being a mom, I took out two small pictures of my daughter and son I carried in my wallet and circulated among around 30 women who gathered.  Very quickly I start seeing the shines in their faces exchanging their opinions on my kids and putting the picture forward close to me to compare them with my face.   Their novelty on me and my kids, who were supposed to be in one of the northern countries they referred too, seemed to fascinate them.  I instantly connected with the women using the biggest nature power of motherhood as a commonality and I started entertaining the kids who flocked around us by signing some children songs and the alphabet song, which I figured a must educational song for children.  Once I broke the ice with the community, we jumped into a heated discussion on the business transaction and new processes and distributed the new sacks and showed the women how to attach the barcode tags to the sacks.  And then we moved onto another village nearby to repeat. 

Motherhood bonding

The next day, we came back to the warehouse of the same community where we received the sacks of shea nuts.  The donkey was pulling a cart full of the 85 kg shea nut sacks.  Standing next to a donkey cart, we pressed the synchronize button in  SAP Rural Sourcing Management application on the Motorola defy smartphone  to send all the real time transaction data to the server in Germany.  Then, within a few seconds, we got the confirmation from my colleague in Germany that synchronization of the data was successful!  The excitement and thrill we shared as a team could be compared to seeing a miracle of the odd combination of wireless data  and magical dusts floating around while the slow lazy donkey rolling on the red dirt road scratching his back.  The power of innovation and technology that was brought, almost like a miracle to this continent for its development, energized me so much and made me real proud to be a part of this contribution and SAP.  This day was definitely the highlight of my Ghana trip!

Synchronization  Donkey

donkey and me.jpgCell tower

To be continued....

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See the related blog posts on SAP Sustainability Shea Project Ghana Trip.

Post 1 How is SAP Helping the World in the Bottom of Pyramid?:

SAP Sustainability Shea Project Blog Post 1 : How is SAP Helping the World in the Bottom of Pyramid?

Post 2 Here Comes the Stilettos City Girl to Crack Ghanaian Shea Nuts!:

SAP Sustainability Shea Project Blog Post 2 : Here Comes the Stilettos City Girl to Crack Ghanaian Shea Nuts!

Post 3 First Impressions of Africa! :

SAP Sustainability Shea Project Blog Post 3 : First Impressions...

Rainy season downpour in northern Ghana

The first day in Tamale, the downpour started in the morning around 7.  I called the taxi driver that was recommended by one of the partners from Planet Finance, to pick me up around 8 AM, just after my breakfast. With my heavy suit case full of the hardware equipment I was delivering from Germany, I sat down and waited to be picked-up.  I heard about the rainy season.  I even experienced this while growing up in Korea, but didn’t expect this!   A shower is definitely an understatement.  Waterfall seems to be a more accurate description.  After almost 30 minutes of waiting, my taxi driver finally pulled up to the hotel.  It was my second day in Ghana and I was already learning fast that waiting is the basic essential I had to get into my system.  I managed to throw in my heavy carry-on luggage into the back seat and then, as quick as I could, I also threw myself into the taxi trying to save myself from the waterfall pouring off the porch roof.  As soon as I touched down on the seat, instinctively I sprang up because the seat was completely soaked, like a wet sponge!  The driver told me he forgot to close the windows when the rain began and apologized for the situation.  What a gentle and friendly driver, at whom you can’t really frown!  So, I scooted over to the other side of the taxi behind the driver, and then realized that he didn’t even have a window on his side.  A big stream of water started pouring next to my right leg through the leaky roof.  I tried to twist myself to fit between the missing window and the water streaming from the roof, while protecting my suitcase as we drove on to the road.  But, the rain got even heavier, and soon, we couldn’t see anything!  I just noticed the wind shield wipers weren’t working at all!  Actually, nothing was working except the engine.  Every part of the car was broken…air bag was replaced with a stuffed towel and the ignition was done manually by wire connection, not by the key.  The internal roof was hanging loose and the side mirrors were all broken.  I couldn’t believe how such car could actually be still on the road.   It was the worst car I have ever seen, but my partner told me later, I hadn’t seen it all yet.  What a way to begin the visit to Africa!  Thinking that this was a real Africa experience, the only thing I could do was laugh out loud despite the situation. 

The picture of the same taxi taken during a sunny day

In the end, after driving about a kilometer, close to a suicidal attempt of the blindfold driving, the taxi driver had to turn back to my hotel.  The road was quickly turning into a brown river and we could have gotten stuck out there and my hardware would have gotten totally fried.  I called in the office and they sent me a dry taxi after another 20 minutes of waiting.  The new taxi was still nothing like I had seen back home but at least it was dry.  Thinking that this is definitely one of the craziest experiences I would ever experience, I couldn’t stop smiling with curiosity on what other adventures were ahead of me. 

To be continued....

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See the related blog posts on SAP Sustainability Shea Project Ghana Trip.

Post 1  How is SAP Helping the World in the Bottom of Pyramid?
:SAP Sustainability Shea Project Blog Post 2 : Here Comes the Stilettos City Girl to Crack Ghanaian Shea Nuts!

Post 2 Here Comes the Stilettos City Girl to Crack Ghanaian Shea Nuts!
:SAP Sustainability Shea Project Blog Post 1 : How is SAP Helping the World in the Bottom of Pyramid?

Back in March 2011, when I was offered the fellowship position as Strategic Sustainability Social Consultant for Shea project, everything seemed so surreal. First, getting the dream job, which I was told that it had the highest applicant rate in the previous year- How lucky am I? Second, having a chance to move to Germany for 6 month, which was the secretive dream of my life! Who knew that dream comes true? Finally, visiting rural areas in Africa, which could be a once-in-a-life-time experience! What a fantastic career I have! I couldn’t really picture what would be ahead, even though I was sensing I was about to experience something completely different from my comfort zones - saying bye to my husband and two kids, living alone, which I was most nervous about, and visiting rural Africa, as a stilettos city girl who has never even camped once and jumped at the sight of a ladybug. Now, as I write this blog, I have vivid images, as if printed in my brain with all sorts of beautiful colors and textures covering this planet, which I will never lose.

My mandates for the Ghana trip were to ramp-up our research software that was pre-installed on the hardware, train the users during the go-live, and brief the journalists during a press trip to visit SAP’s Shea project and Cashew project sites in Ghana. Two months of activities in preparation for the trip; from the software development, the legal contract to release it, and all the trip logistics, lead up to my departure date of September 18th. 15 days in Ghana! I got the checklist for the trip preparation and checked off the items one by one from booking, visa, vaccination, and all project material preparation well in advance. So, I was ready and set to go to Ghana, more than a month before the planned departure date. Feeling confident and to be even more fully recharged for my life time adventure and for the project, I even took a week vacation in the beginning of September in Turkey. But, who knew my recharging vacation would turn into the biggest headache and a pre-exercise for my Ghana adventures. My passport was gone missing on the day before return to Germany. I never found it. It could have been stolen or I dropped it somewhere…either way, I did not have my passport that contained two very important visas - work permit for Germany and entry visa for Ghana. I felt the sky falling down on me thinking that the summit of the whole fellowship and the Shea project being crumbled down together with it. Thankfully, after almost two weeks of the team efforts from my relocation agent, team assistant, and SAP shipping team, despite of all the bureaucratic hurdles, I miraculously got the passport and visa back all just-in-time on the last day afternoon before the departure date. Just like the Turkish hotel bellman kept repeating to me with his broken English "You no sorry, everything will ok!" carrying me to my room after I literally fainted due to heat and stress in Turkey. Of course, he meant don’t worry, everything will be ok. With this passport episode, I filled the prelude to Ghana adventure with lots of colors and shapes that would connect to the main stories later. I was so curious on what was waiting for me 6500km to the south.

Ghana Map

Finally, when I landed in Ghana, the sun had already set. The colorful yellow and red banners and sings, filling every space of the airport along with the hot humid air, were the first things I could notice. The red signs were Vodafone and the yellows ones were MTN - the two main mobile carriers in Ghana. I pulled two full suitcases containing 7 Motorola smart phones loaded with our first version of mobile front end Rural Sourcing Management (RSM) and a brand new laptop installed with the backend office application for RSM. Even though I got all the custom documents prepared by SAP Export Control team, the Ghanaian custom did not seem to care much on the items I was bringing in. They were quite welcoming and relaxed. I took a taxi and paid 3 times more than what my colleague told me to pay since I didn’t feel like negotiating with this local taxi drivers lined up in front of airport in the dark. During 15 minute drive to my hotel, passing by lots of shacks, I felt a bit weary but the taxi finally stopped at a decent looking big building with the sign of my hotel name. ‘Hmm, the hotel looks a bit fancy’, I thought. "I can do it!", I whispered under my breath walking into the lobby. As I pick up a magazine on a table next to the chair in my room, I saw a small black bug quickly disappearing. I swear it was a cockroach! I told myself "I am ok. It is all part of it." I looked away from the details in the room and the bathroom and went to bed hoping for a good night to catch the early airplane to Tamale and no bugs would go into my suitcases. Lying on the bed with a bit of anxiousness, I mumbled to myself "Here comes the stilettos city girl to crack Ghanaian shea nuts!" and it put a big grin on my face!

 Shea Nuts

To be continued....

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Related blog posts:

How is SAP Helping the World in the Bottom of Pyramid?SAP Sustainability Shea Project Blog Post 1 : How is SAP Helping the World in the Bottom of Pyramid?

Since arriving back home in Montreal, upon the completion of a 6 month abroad fellowship in SAP,  I have been really busy answering questions from family, friends and colleagues on how my fellowship was and what I did while in Germany and Ghana. I find myself always answering with “Amazing”.  I would then roll into my next line, which I must have said a hundred times, “I was helping to improve the shea value chain, so the women in Ghana can increase their profit to have more economic opportunities.”  If they grab a cup of coffee and start pulling the chair close to me to really listen up, then I go into a long storytelling.  So, I thought a series of blogs would help me share my experiences, observations and thoughts on this fellowship project and the special experience I had while spending two weeks in Ghana, Africa.  If you are one of those, with coffee in hand and pulling up a chair, then welcome to my journey.  I will begin the blog series with some context and background information on the project, and then move on to share with you my experiences in Ghana. 

DSC00330_small.jpgAbout 3 years ago, while SAP was formulating its sustainability strategy to become the role model and an exemplar of a sustainable company, we raised a question to ourselves. “What about the informal economies in the bottom of the pyramid, where most of people have never experienced electricity bills, fancy chocolates or even bank accounts?”  We want to be a company that can sustain economic success while protecting the environment and being socially responsible.  Why not leverage our expertise from the global value chains and connect the bottom of the pyramid to it and create the economic opportunities for the next 4 billion?  With this intent, SAP made a partnership with the micro financing expert, Planet Finance (PF), to explore this opportunity of making impacts in the emerging markets.  PF recommended, after some field research, that there is a perfect case where SAP can intervene with its technology and achieve one of our sustainability goals by reinforcing the global shea value chain in northern Ghana.  And that is how the Star Shea Network was born! SAP and Planet Finance saw the vision that we combine education, micro financing, and technology to improve the shea value chain.  We believe in education; Training the women on how to produce premium quality products teaching them the basics of economics and business, and showing them how to build groups to support one another.  All this knowledge will make them more competitive in the market.  We believe in micro financing that enables women to manage their products without feeling the pressure of dumping the nuts at low market prices during the shortage of cash flow.  Also, micro-financing can help the women invest in tools and equipment in order to become more productive. Most of all, we believe in technology as a main driver to create opportunities by creating efficiency and connecting the informal economy to the global value chain.  So, SAP designed the following sets of technology components to reinforce the shea value chain. First, we provide the information on the shea global market price for the women using the simple SMS to the group mobile phone.  Second, we developed the Rural Market Connection application that connects the global buyers to the women by managing the orders received online.  The system propagates the orders by splitting it to be fulfilled by multiple women groups simultaneously and each women group gets informed on their orders.  Third, by leveraging the rampant mobile infrastructure in Africa, we introduced the mobile application on a smart phone that manages the sourcing of shea nuts and traces the source of supply to the individual woman.  This system also provides the real time transaction data from the scattered remote villages to the central head office to plan the logistics of the delivery and calculate the payment according to the quality analysis.  Fourth, we also developed the Microloan Management application that helps the MFIs’ loan officers manage their loan portfolios and clients.  Last but not least, we created a StarShea.com website to promote the network and business and also as a platform to receive online orders.

The StarShea Network has sold all 93 tons of its first year nut harvest to SAP’s customer, OLAM, and women benefited from this transaction by increasing their income between 59 and 82 %  in 2010*.  This year, the second buying season, our women sold about 200 tons of nuts to a new buyer Wilmar, which is also SAP customer.  The StarShea Network also recently made its first big shea butter sale of 17 MT.

Where do we go from here?  Since we have proven our model works, SAP is planning the next steps on how to make this success sustainable for the long term.  Both SAP and PF share the vision that social business is the solution for long term sustainability.  Social business is the business model that was created by the Nobel Prize winner, Prof Yunus and its goal is not maximizing profit but rather solving the social issues such as poverty.  We believe in social business and SAP decided to invest in the new legal entity that would enable and facilitate the StarShea Network.  The IT-enabled social business will continue to work for the success of women in the StarShea network by providing market access, training, quality control and market information.  SAP believes this model will be self-sustainable.

Personally, this Shea project is very special for me.   As a little girl who grew up in the emerging market country of South Korea, I know first-hand about some of the challenges people face in providing for their families.   I also know what it was like to be a part of a country that had economic opportunities for everyone, especially for women.  If given the opportunity, the women of northern Ghana can also play a pivotal role in the sustainable development of their economy.  It was exciting to work with this great team, formed from SAP Research, Sustainability, SAP Volunteers and the Partner Planet Finance that shares this vision of empowering women to create their economic opportunities.  SAP believes that one day we will witness sustainable economic successes even in the most remote areas, by leveraging our innovation and technologyI hope to share my excitement and passion with you.  So, please join me on my first ever adventurous trip to Africa in the upcoming blog posts

* According to a case study by Stanford University