The following example proves that there is a lasting damage to the psyche of my SAP colleagues, when their headquarter is located only a few miles away from one of Formula One's most famous race tracks: Hockenheim Ring. Don't get me wrong, SAP Race to 1000 Series is not a game, you can't control the cars with keystrokes or game controller. But it's the gamification of sales analytics.
Instead of simply displaying the number of closed deals for each region for every period as bar or pie chart (yawn), this app races you through the data. You first need to buckle up, because the engine-sound revving up blows you out of your office chair, and then you see for each region a car burning rubber on the track. At the end of the race the leader board displays the winner of the period and the overall closed deals compared to the annual goal.
Don't get me wrong, I am a big Edward Tufte-fan and -evangelist and believe in his pureness of visual display of data. But have you ever heard of analytics - which is supposed to be the after-the-action-image - of analytics driving everything before the action? When I see this visualization, I wanna go back and see my car outrace my colleagues from the other regions!
See the screenshots:
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