|Member Since:||Nov 30, 2005|
|Last Logged In:||May 19, 2015 5:45 PM|
|Address 1:||3750 Zanker Rd|
|Country/Office Location:||United States|
|Instant Messaging Type:|
|Instant Messaging ID:||@markyolton|
|Professional Blog URL:||http://scn.sap.com/people/mark.yolton/content|
|Short Bio:|| Mark is Vice President of Digital at Cisco ... responsible for Cisco.com, Cisco social media leadership and governance, Cisco TV (video), aspects of Cisco communities, Cisco's intranet.
For nearly 8 years, Mark was SVP at SAP, responsible for SAP.com, SAP Community Network (SCN), SAP on social media. SAP TechEd -- and earlier, SAP EcoHub (now SAP Store online), and SAP business/technology standards.
Prior to SAP, Mark served in management positions at Oracle, PeopleSoft, Sun Microsystems, Unisys, and Prudential in areas including: marketing, eBusiness, website/portal/ community management, from headquarters, to field, and division-level positions.
Born in Texas, grew up near Philadelphia, now lives in the San Francisco Bay Area of California. Some of his favorite things: one fabulous wife, three amazing kids, two extraordinary grandsons, an enthusiastic labrador retriever, and a shiny+ loud Harley-Davidson Road King Classic.
|Areas of Expertise:||Digital marketing, social media, social networks, online/virtual community management, corporate and field marketing, web management, video for business, and general business management.|
|Certifications:||BA in Communications/Journalism with Minor in Marketing from Shippensburg University (in Pennsylvania). MBA coursework from LaSalle University in Philadelphia, PA (but moved to California and never finished). Continuing education at: INSEAD, Stanford University, SAP Global Leadership Development Program (GLDP), and much more. For fun - was named 'Honorary Naval Aviator' by the U.S. Navy after an extraordinary weekend at sea on the USS Abraham Lincoln aircraft carrier.|
|Additional Info:|| Favorite SAP customer: Harley-Davidson
|Tags:||sap marketing community social_media cisco|