A friend recently asked me how he could track click-throughs on a single link that he had posted on multiple social media sites.
He had created a bit.ly of the URL and posted it on Twitter and LinkedIn, but bit.ly could not differentiate which platform (Twitter or LI) the clicks had come from.
There is an easy solution:
Here is the solution on how to track a URL on multiple platforms, using bit.ly:
- If the URL were http://www.marketingxlerator.com/2013/10/08/video-the-top-3-linkedi...
- You'd tag it with ?src=location
- "?src ="… means “the source for this link is…”
- You can then put any text behind "?src=" to mark the location where you will post the URL
If you wanted to track click-throughs from the same link on LinkedIn and Facebook, the full URL you'd use to create a bit.ly would be:
- http://www.marketingxlerator.com/2013/10/08/video-the-top-3-linkedi...?src=locationLinkedInGroup
- http://www.marketingxlerator.com/2013/10/08/video-the-top-3-linkedi...?src=locationFacebookPage
Then create a bit.ly for each URL and post it multiple places, respectively.
Bonus Tip:
If you paste the Bit.ly in a browser and add a + at the end, you will get the stats for that link right there.
More reading:
Here is a more detailed blog on the topic by Jessica Torres.
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