Dear community, It has been a while since my last blog on the topic of DSD. All the more, I am more than happy to call your attention with this contribution. As outlined in my last two blogs, the business process of Direct Store Delivery (DSD) is one of the strategic key growth areas for the CP industry as the process delivers a broad range of business benefits to all parties of the value chain (e.g., ensuring the desired level of product availability at point of sales with a proper product presentation on shelve, enabling the access to prime market information, increasing the efficiency of innovation and introduction of new products). Today, 24 of World’s Top 30 Fast Moving Consumer Goods companies employ the business process DSD. But on the other side, many experts from both business and academia believe DSD to be a traditional process … or in short: They believe DSD to be “an old hat” with increased costs and few benefits! Due to the shift of process control and execution in the value chain resulting of DSD, especially retail companies are critical about DSD’s overall value-add. In this context, we are more than happy to present together with Prof. Dr. Andreas Otto from the University of Regensburg the results of our accomplished as well as on-going DSD researches on this year’s Efficient Consumer Response (ECR) conference in Milano. Especially, we talked about three questions there: - Which companies perform DSD? - Why do these companies perform DSD? - How to perform DSD? As for sure not all of you have been able to attend, please find our presentation here. A Management Summary of the Global DSD Analysis, on which the presentation was based on, can be found here. Your feedback on the topic and / or presentation would be greatly appreciated. Thank you very much for your attention. Best regards, Ramin
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