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tim.clark

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With mobile, analytics and in-memory offerings now feeding SAP’s remarkable double-digit earnings spree, there’s no arguing the fact that innovation is back at SAP. But the industry-at-large still wants to know how these cutting edge technologies play with the company’s other bread n’ butter solutions like supply chain and procurement. Guess what? SAPPHIRE NOW from Madrid is serving up a healthy portion of “Optimizing Supply Chain and Procurement” goodness within the Run Better campus to show attendees the latest and greatest.

 

I caught up with Mark Osborn, senior director, Industry Marketing, Consumer Products at SAP to learn more. Mark tells me there will be plenty of compelling content in Madrid for Line of Business (LoB) and Industry specific audiences in companies of all sizes. The following themes will make it easier for attendees to differentiate the content, according to Mark:

 

  • Collaborative Demand & Supply Planning
  •  Innovative Logistics & Fulfillment Management
  •  Streamlined Procure-to-Pay
  •  Optimized Sourcing & Contract Management
     

 

Plenty of fantastic customers will also be on hand to tell their stories including The Lego GroupPepsi Russia,Carlsberg BreweriesBSH Bosch und Siemens Hausgeräte GmbHB & W GroupPremier FoodsUnileverRed Bull and more. It’s an eclectic mix but that’s the point, according to Mark.

 

“It’s important to get different perspectives about how manufacturers and their trading partners link together to ensure collaboration up and down the value chain. And procurement crosses so many different company boundaries so we plan on asking retail panelists how they collaborate with suppliers, for instance.”

 

So, what about the promise of integrating SAP supply chain and procurement solutions with new mobile and cloud capabilities? Osborn said attendees can expect to experience new solutions like  SAP Transport Notification and Status (for Android), SAP Transport Tendering (for iPhone) and the cloud-based SAP Supplier InfoNet.

 

“We’ve been very mindful of the user experience for our campus area,” said Mark. “All visitors that come to our campus will be able to quickly find relevant content to address their specific needs and concerns.”

 

To get your supply chain and procurement groove on, head on over to the Agenda Builder to map out your needs and concerns.

By now, most of you have experienced SAP’s rockin’ “Run Better” television ad campaign, a succession of high-profile brands doing what they do best set to the strains of “Do It” from The Mooney Suzuki. I love the commercial because it’s an in-your-face reminder that brands do matter, will always remain a part of our lives, and by the way, the biggest, boldest brands on the planet run better with SAP. But can SAP’s glitzy TV commercial back its “run better” claims? As the Run Better Social Media Ambassador for SAPPHIRE NOW Madrid, I’m here to answer that question, starting with this blog.

 

I recently spoke to SAP’s Rakesh Shetty, vice president and head of Marketing for Services Industries, SAP. Rakesh tells me the Run Better campus is the only one that brings together SAP’s different processes like supply chain and decision-making with analytics, for instance. And it’s not just an IT playground for the big boys. Small and midsize enterprises (SMEs) are also invited to the Run Better party.

 

There are seven distinct Run Better campus areas to check out, including three for manufacturing, three for service industries (people process) and one devoted to on-demand and SME solutions. Here’s how these seven areas will be categorized and showcased via customer stories, solution demos, theater presentations and micro-forums:

 

  • Design Great Products and Manage Assets
  • Managing Sustainable Manufacturing
  • Optimizing Supply Chain and Procurement
  • Delivering Exceptional Customer Experience
  • Managing Core Business and Subsidiary Functions
  • Showcase Industries
  • Test-drive

 

In the weeks leading up to the event, I’ll dive into each campus area with more details and focus on the following: Manufacturing and Distribution Intensive businesses, Customer Service Excellence, Showcase Industries with a focus on Retail, Healthcare, Banking, Consumer Products and Cloud solutions.

 

Hopefully, this has been a good primer on how you want to approach your Run Better experience at SAPPHIRE NOW from Madrid. In the meantime, send any questions, comments and concerns to tim.clark@sap.com and follow me on Twitter at @TClark01.

Mario Herger, a senior innovation strategist at SAP, and this year’s InnoJam emcee, got the gamification party started by tossing a few Angry Birds plush toys into the crowd. “Your mission is to build the most awesome prototype you can imagine,” said Herger. For the uninitiated, this year’s InnoJam sees teams and individuals working for 30 hours straight using the latest SAP software like SAP HANA, in order to come up with an ingenious application prototype that must be “gamified.”

 

To read the remainder of this blog, which includes a video, please click on the shared URL link above.

 

And if you missed the "SAP TechEd Gamification Survival Guide", a round-up of good reading for those new to the topic, you can find it on the SAP TechEd Newsroom. Click on the same shared link above and look for the "Blogs" category.

 

Thanks for reading!

 

Tim

@TClark01

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It was Ben Franklin who once said “in the world nothing can be said to be certain except death and taxes.” If Ben were alive today, I wonder if he’d modify his now-legendary quote to include gamification. I’ve delved into the topic before, but two recent developments have really piqued my interest and make it abundantly clear that gamification is not only here to stay, it might just end up saving the (real) world.

 

First up is an informative blog from Alexis Tsois at TechCrunch ( Bing Gordon: Every Startup CEO Should Understand Gamification). Bing Gordon is a former exec from Electronic Arts who made some very eye-opening remarks at a recent gamification summit. He said that gaming is the “new normal” because everyone who once had a Nintendo at 16 has a brain that’s more receptive to game elements. Here’s more from the TechCrunch piece:

 

Gamification is as important as social and mobile Gordon told me, which makes sense, as elements like rewarding people for behavior are pure human psychology. His talk was separated into a three-pronged approach, Acquire, Engage and Retain, “All your experiences are three part experiences,” he said.

 

And this:

 

In terms of user engagement, Gordon advised CEOs that first impressions matter, “Your job is to create a “Wow” within the first session … The value of gamification is the mechanics second and the mind of gamers first.”

 

 

 

It’s also a big deal that SAP remains steadfast with its commitment to gamification.  SAP just scored Jane McGonigal, Director of Game Research and Development, Institute for the Future as a keynote presenter at a SAP TechEd event in Las Vegas.  Why is this a big deal? Jane is a world-renowned creator of alternate-universe cyber games and is the New York Times best-selling author of Reality Is Broken. And she thinks we ALL need to be spending much more time playing and developing games in order to help solve some of the world’s most pressing issues. How much time? Check out the above video. It’s a pretty big number.

 

Do you think gamification is a sure thing? Can it help save the world?

The following blog is posted on behalf of SAP's Thomas Ohnemus, Senior Director PLM, MFG, EAM.

 

It’s a known fact that never before has innovation been so critical for success and even survival in today’s competitive marketplace and global economy! Regrettably many companies lack the necessary processes and tools essential for conceiving, developing, and productizing the promising ideas that will ultimately win market share and enhance their brands.

 

In the race towards success, how can we best capture, evaluate and commercialize our ideas? How can we best manage innovation, from developing a sketched idea on our note pads all the way to placing the final and envisioned product on the store’s shelf?

 

I’d like to take this opportunity to share with you some great news: now, with code name “Edison” from SAP, you can harness the Spirit of Innovation across your business functions and product development lifecycle. It’s been said that portfolio management helps you do the right things, and project management helps you do things right, so it’s in this paradigm that SAP now introduces idea management to help you find the right new things to do – and move them smoothly from idea to execution.

 

Stay tuned for next week’s blog and discover how to keep inspired moments from dissipating! 

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Harley-Davidson. The name conjures up an iconic image, one that carries a reputation for manufacturing some of the finest motorcycles in the world. But does Harley-Davidson really sell motorcycles? Not exactly. According to the company, it’s all about the experience, one forged in heavy metal thunder, living free and peeling wheel down Route 66.  It’s an experience that allows middle-aged accountants to don black, studded leather and forget about debits and credits for a little while.

 

Since Harley-Davidson is selling an experience that simply cannot be found anywhere else, the company understands the importance of getting to know its customers. For instance, The Harley Owners Group, aka “H.O.G.”, allows its one million members to “get the most out of their ownership experience” through different membership benefits, events and local chapter meetings.

 

From an information technology (IT) investment perspective, Harley-Davidson is equally customer-centric. The company recently launched a few projects across sales, marketing and operations in an effort to make better use of lead and contact information, product line performance information and supplier data. Harley-Davidson is also revving up its involvement with the SAP Community Network to stay on top of the latest and greatest IT trends and capabilities.

 

“With these projects, it’s all about obtaining better access to customer information with the capabilities that SAP BusinessObjects offers,” said Jim Keene, systems manager, global information services at Harley-Davidson. “And I will definitely be tapping the SAP Community Network to figure out some of the thought leadership and business concepts that wrap around these projects. What kinds of apps are emerging from other SAP customers so I can integrate those ideas into my steering committee or solution design plans?”

 

According to Joel Janke, senior business intelligence analyst at Harley-Davidson, two different data centers keep Harley-Davidson’s customer info flowing. SAP BusinessObjects sits on top of the data centers and delivers reports to Harley-Davidson dealerships around the world. All of these global dealerships have the ability to access SAP BusinessObjects content and run reports actively, with data pulled from the company’s SAP CRM system which includes hundreds of different customer touch points. Janke also points to the SAP Community Network as a go-to resource to dig up information about current IT investments and learn about emerging technologies.

 

“It’s a great place to find out about all of the latest and greatest stuff that is going on whether it’s about SAP Business Intelligence 4.0 or the relationship of SAP Business Warehouse with SAP HANA. I am always looking at newer innovations to find out how to plan things within the Harley-Davidson enterprise and that’s why the SAP Community Network plays such a critical role.”

 

Is your company taking a whole hog approach to customer insight initiatives?

Are you ready to get your DemoJam groove on? Good, because registration is now open for SAP TechEd Las Vegas 2011, located at the Venetian Palazzo Congress Center from September 12-16. In order to receive the best possible rates, register before June 30th to meet the Early Bird Deadline.

 

To the uninitiated: I know what you’re thinking. With communication tools like Skype, Twitter, Facebook, and telepresence, and with online training and information available at our fingertips, do we still need in-person events? When it comes to SAP TechEd, the answer is a resounding yes for several reasons.

 

SAP TechEd is a crucial technical training and networking event for those who develop, implement, optimize, and upgrade SAP systems. Held in four locations around the globe, SAP TechEd is where community members come together to attend hands-on sessions, experience product demos, meet the product managers who build SAP products, and, perhaps most importantly, meet face-to-face with the people with whom they regularly interact with on SAP Community Network.

 

To back this year’s event theme of “Innovate the Future” a comprehensive mix of technology offerings will be on display, including SAP NetWeaver, SAP BusinessObjects solutions, SAP In-Memory Appliance (SAP HANA), and Sybase Unwired Platform. “Best of all, these cutting-edge topic areas come with a complete set of product and technology roadmaps,” says Bernhard Steigleider, global content owner for SAP TechEd.

 

 

 

Also be sure to check out this year’s can’t-miss SAP TechEd highlights:

 

  • Technical Education Sessions -  Include instructor-led hands-on workshops and in-depth lectures presented by SAP's own top technical gurus

 

 

  • Demo Jam  - Call for demos has commenced! Submit your brilliant idea by July 8th.

 

  • Live Concert: OneRepublic – OneRepublic took the world by storm in 2007 with their debut album “Dreaming Out Loud”. The album included the smash first single "Apologize" which shattered digital sales and airplay records worldwide. Can you tell that we’re excited to have them play live at SAP TechEd on Thursday, September 15th?

 

What are you waiting for? Take advantage of early-bird discounts. View the conference highlights and schedule online — there is a wealth of content and activities to choose from. To learn more, visit www.sapteched.com and follow us on Twitter @sapteched. And be sure to check back as registration information for other SAP TechEd locations will be available soon.

As I previously reported, gamification is invading SAP in a major way. How major? Some of you have already heard about the Gamification Cup SAP will be hosting in order to better understand the use of game mechanics and dynamics and how they can be best applied to SAP business software and processes (more on that in a future post). And this week, I will be co-presenting at a gamification event in Budapest, Hungary with Mario Herger who works in Technology and Strategy Innovation for SAP and moderates SAP communities like “Gamification at SAP” and “Innovation Steampunk.”

 

Here’s more about this week’s gamification event, taken from the web site of Enter!Digital, an event series that covers evolving trends in international, digital marketing:

 

The last decade supported the establishment of social media, thus connections. This social network has no purpose by itself if people aren’t driven to use it, and ”liking” for instance will lose motivational power after a while. Especially in brand-communication. Accordingly, the upcoming decade’s most determining trend will be GAMIFICATION. This means, the motivational methods known from gaming industry that were tested and developed to perfection will be adopted to other areas of life, crucially affecting marketing.

 

In addition to co-presenting, I’ll also be blogging about some of the other incredible speakers and topics, including:

 

  • Krisztian Szavuly, Chariman, Gaming Hungary Association - Everybody plays. But who with what? In Hungary, 4 million people play – and the dynamically progressing digital game industry produces numerous remarkable figures.

 

  • Erno Rubik, Rubiks.com Game Designer - You can twist it, twirl it, twine it as much as you want, but you can’t deny the fact that Ernõ Rubik is a world sensation. The game designer’s latest development seems to be a huge payoff again: a traditional game meets modern technology in Touch Cube.

 

  • Gergely Benda, CEO/Producer, Universal Music, Hungary - This case study introduces the creation and success of the first Hungarian crowd-funded band. Tens of thousands of teenagers were moved by the 2010 program, as they were involved in most of the important producing decisions. The action was based on Coca-Cola’s loyalty program which also holds some instructive game elements.

 

That’s just a small taste of the awesomeness to come as Microsoft, T-Mobile, and representatives from film and advertising agencies will also be sharing insight and success stories. Oh yeah…that “crowd-funded” band mentioned above? They’re called Superhero, they’ll be performing live at the event, and you can groove on ‘em below.

 

Last week, I rocked out to Sting. This week Superhero. Who said the world of business software can’t be cool?

 

SAP promises to help your company run better: how will we do that?

 

SAP promises to lead the market in breakthrough solutions for mobility, cloud computing, and analytics: what form will those take?

 

SAP’s products manage or handle 60% of the world’s transactions: how can the company apply that technology and know-how to deliver more value to you and your company?

 

Our annual SAPPHIRE NOW customer and partner event is the perfect place to dig into those complex issues.

 

In that spirit, here’s a list of 10 Great Innovations you might want to dig into at SAPPHIRE NOW in this new blog post from Bob Evans.

 

Tim Clark

The Gamification of SAP

Posted by Tim Clark Mar 4, 2011

Last year, SAP Co-CEO Jim Hagemann Snabe said SAP would look to the video game industry for inspiration as the company re-thinks its approach to software development. Does this mean that some of us can look forward to using a Killzone 3 interface to enter our travel expenses? Not exactly, but that’s the general idea. Here’s how Jim framed his thoughts during a UK user group conference:

 

“If I look at how my kids are consuming software, if it's not desirable immediately, they throw it away. Can you imagine what happens to your IT landscape when these people come into business? I don't know how you want to keep your IT strategy going so we'd better make our software delightful as well."

 

Jim also said he was inspired by a recent visit to games developer EA Games, makers of the wildly popular Madden NFL video game series, among others.

 

"They have one rule - if they don't see visible joy in seven minutes the game will be a flop, so I told that to our developers: visible joy in seven minutes. We're still working on that. That obviously does matter a lot and we are doing a lot [around that]".

 

Video games mean big business and enterprise software developers are learning a lot about the emotional connection gamers make with the likes of the aforementioned Killzone 3 (which sold over 500,000 copies in its first week of release in North America ) and Angry Birds (a top-seller on the iTunes app store). But is SAP really “doing a lot” to tap into the video game zeitgeist as Jim suggests?  Analysts recently enjoyed a taste of the “gamification” side of SAP. The Los Angeles Times is also following the story. And after speaking to a few SAP employees that are passionate about the topic, I also get the sense that we’re entering an exciting new era, one that holds the potential to help us reach one billion users by 2015.

 

Reuven Gorsht, Senior Director, Strategy, Global Pre-Sales at SAP is charged with looking at the different ways in which SAP customers really work. Not surprisingly, Reuven is spending a lot of time on the topics of mobility, gamification and how these areas impact the end user.

 

“Mobile devices are much more user-oriented,” he said. “The ability to touch things and expect instant action means the paradigm is changing in a major way.”

 

This paradigm shift means a rising number of enterprise software developers are keeping the user experience top of mind, at the beginning of a development cycle, as opposed to the “last mile” where it carries little significance and ultimately leads to user adoption issues post implementation.

 

“Games contain certain mechanics that keep users (players) engaged and coming back for more,” said Reuven. “People spend millions of hours playing Farmville. How do you apply those attributes back to enterprise software?”

 

One method that has worked is for SAP to create experimental applications designed to enhance everyday SAP functions. “Lead-in-One” (video below) is a good example of this. Since most Sales Managers dread the somewhat cumbersome task of assigning incoming sales leads to their account executives, Reuven and his team put a golf-themed iPad application on top of the process. Golf balls are leads, and holes represent the sales reps.

 

 

“As you drive the balls into the holes, you’re actually performing a business task,” said Reuven. “We’ve taken a painful process and deployed a game-like interface to make it fun.”

 

Lead-in-One was a big hit at SAP’s recent Field Kick-off Meeting and it is currently making the rounds with SAP developers. A sustainability-themed app called “Seeds” could also make the rounds which enables SAP employees to collect and report on their own contributions like carpools and recycling. Based on an incentive framework, employees can share ideas (new bus routes, for instance) and earn seeds (points) for each idea they nominate. A dashboard ranks each office or team, keeping users in a competitive spirit and wanting to participate. Users could potentially cash in points to crowd fund solar panels or more electric cars for SAP.

 

At the end of the day, gamification isn’t always about fun, shooting things or collecting points. It’s about providing balance, according to Mario Herger who works in Technology and Strategy Innovation for SAP and moderates SAP communities like “Gamification at SAP” and “Innovation Steampunk.”

 

“Video games are very good at providing the right balance between skill and difficulty,” said Mario. “The right information is exposed at the right time to keep users engaged and not overwhelmed. Likewise, users should become gradually comfortable with SAP functionality as opposed to being exposed to all of it at once, which often leads to confusion and frustration. It is absolutely critical for SAP to continue adopting gamification principles in order to reach one billion users.”

 

You can follow Tim on twitter: @TClark01

 

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An event dubbed Mobile World Congress has a lot of hype to live up to. Thankfully, it’s proving to be a groundswell of incredible advancements in the hyper-competitive mobile arena, especially for SAP. By revealing some juicy details around its partnership with Samsung, SAP is taking tangible steps to deliver on its promise of unwiring and mobilizing the enterprise. This became readily apparent during a keynote presentation by Raj Nathan, Executive Vice President and Chief Marketing Officer at Sybase.

 

“Cutting edge devices like the Samsung Galaxy S2 are driving the transformation of the enterprise through the adoption of enterprise mobility,” said Nathan who underscored the fact that a vast majority of IT departments are constantly bombarded by employees who want mobile devices to receive corporate e-mail and applications like CRM. “An IT department must first address a number of critical issues before they allow new mobile devices and platforms into their environments.”

 

And herein lies the nagging doubt that many SAP customers, influencers and employees still have: Can SAP fully transform its old-school ERP ways in order to un-tether back end systems and deal with critical mobility pain points like security and scalability? If SAP continues to forge partnerships with the likes of Samsung SDS and deliver real apps that people want in a secure environment, like the recently announced Samsung Mobile Business Intelligence (BI) Dashboard, I think it’s safe to assume the company is on the right track.

 

To read the remainder of this article and view fancy UI pictures on Forbes, please go HERE. Would also like to hear your thoughts around this recent news and SAP's mobile offerings in general.

Do I have an unhealthy obsession with Baylor College of Medicine? I’m starting to think so. I paid them a personal visit a few years ago and have been tracking their vital statistics ever since. I had a chance to run another check up recently (yes, I love puns) and I am happy to report that their current IT prognosis, which involves the installation of a materials management application, running on SAP NetWeaver Mobile 7.1, looks good. While they haven’t referred to SAP Community Network (SCN) for tips on this current project, Baylor is definitely an active SCN participant.

Before we scrub up and dissect Baylor’s SCN activity, let’s first take a trip to their materials management project, shall we?

Similar to their asset tracking initiative, which is now running very smoothly thanks to SAP NetWeaver Mobile 7.1, materials management for Baylor involves maintaining accurate records of sutures, bandages, over the counter meds and more. Materials have bar codes that are scanned out of store rooms and are issued electronically. At some point during the shift (determined by the user), data is synched from the mobile device that triggers the middleware into a transaction. This generates an actual material document and goods issue within Baylor’s SAP back end system. Under the prior process, users logged into their desk top computers to record issuance of goods from (gasp!) paper forms which is time-consuming and much more prone to errors.

Paul Sammons, Senior SAP Business Analyst and Wireless Goods Movements Project Lead for Baylor tells me this middleware application comes from Fringe Mobility and is a Microsoft .NET application running on SAP Netweaver Mobile 7.1. Which is a good thing. It proves that SAP doesn’t have severe allergic reactions when introduced to new solutions. So what happens when Paul hits a hiccup with his daily SAP dealings? He refers to the SCN before opening a support ticket with SAP.

“If you have a problem the SCN is a great place to visit to see what other people are doing about it,” said Paul.  “I have found a lot of great insight from some of the communities within the community that rally around a certain module or topic like mobile applications. It’s also great for day-to-day tips setting up configurations. If you take the time to explore the SCN you can generally find answers to your problems and it’s very easy to understand.”

 Rick Pearson, Senior ABAP Developer and Wireless Goods Movements Project Programmer who works with Paul, sings similar praise for the SCN and is thankful he learned of the influential organization at a SAP TechEd event.

“The first I heard of SCN was when a group of folks approached me at a TechEd event and asked me if I wanted to sign up,” recalls Rick. “They said if I signed up I’d get a free tee shirt. Thankfully, they had my size so I signed up and I’ve been using it ever since.”

Rick relies on the SCN primarily for training purposes, gleaning details from the likes of Thomas Jung  and Rich Heilman. “There’s a lot of great information made available on the SCN for folks to separate the wheat from the chaff in order to successfully navigate their SAP journey.”

Doing more with less seems to be the standard mantra for a lot of businesses these days. Fairfax Water, the largest public water utility in Virginia, is no exception. With only 400 employees, the company runs lean, yet manages to serve about 1.7 million customers. How do they do it? Is there something in the, ahem, water over there? Hardly.

Tammy Powlas, active SAP Mentor, ASUG volunteer and senior business analyst of Fairfax Water tells me it has something to do with the power of SAP for Utilities solutions. But that’s not all. It seems Fairfax is thirsty for more insight about how to get the most out of their current and future SAP investments. Enter, SAP Community Network.

“We have 1.7 million customers using the SAP utility solution so that makes us slightly unique compared to others,” she said. “And that’s why we rely on SAP Community Network. We’re a small shop that’s called upon to handle a variety of different tasks.”

Tammy said she is currently knee-deep in a handful of projects related to SAP Solution Manager and SAP IT Service Desk Operation. Both will help Fairfax better manage its IT processes, especially within SAP. “There are a lot of good SAP Solution Manager blogs on the community network that we’ve used quite a bit for guidance.”

I’ve heard a lot of conflicting opinions about the value of SAP Solution Manager so thought it couldn’t hurt to ask Tammy to weigh in. As a seasoned IT pro, Tammy is a firm believer in the term “patch well, patch often” and thinks this holds particularly true for SAP Solution Manager. The new support pack for instance, contains a lot of new functionality and SAP NetWeaver Business Warehouse reports. “The beauty is that you don’t need to know SAP NetWeaver BW to continue with it on SAP Solution Manager,” she says. “Workcenters also eliminate the need for the standard GUI. SAP has really made SAP Solution Manager much more seamless and easy to use.”

In addition to supporting daily operations and getting up to speed on SAP Solution Manager, Tammy is busy working on an SAP BusinessObjects software proof of concept and needs to determine what landscape to use. Thankfully, she has found a wealth of information on SAP Community Network, a majority of which comes from active community blogger Ingo Hilgefort.

Ingo created webinars for different SAP BusinessObjects landscapes, which helped Fairfax map out its own SAP BusinessObjects Business Intelligence platform. Even working with other SAP BusinessObjects software like SAP BusinessObjects Analysis software, SAP Crystal solutions and Xcelsius software, there is a lot of relevant information on the community network about installation and integrating with SAP, according to Tammy. “I check out SAP Community Network everyday for the blogs and SAP University Alliances. It’s a great exchange of information and will definitely help us with our broader SAP BusinessObjects software go-live in 2011.”

Certainly, one could easily surmise that Fairfax is saving time and money by tapping the value of SAP Community Network. But how does this translate into cold, hard ROI with regards to the company’s broader SAP utility footprint? Tammy said the time to close Fairfax’s financial books has been significantly reduced. In addition, Fairfax’s operations are more transparent and real time, which wasn’t the case pre-SAP. “Our customers want to be sure we’re good stewards of the money,” said Tammy. “SAP and the community network enable us to fulfill the unique obligation we have to our customers.”

The value of harnessing unruly company data in order to serve the greater good of enterprise efficiency (and gain one version of truth) has been discussed, debated and dissected for many years. I think it’s high time we throw some cold water on this overheated conversation with three calming words: enterprise information management (EIM).

For the uninitiated, SAP TechEd Shanghai provides the perfect opportunity to learn more about the benefits of EIM. From on-boarding data (data migration, data quality, data storage), to the ongoing management and use of data (quality, governance), to dealing with unstructured content (document management), EIM holds the key to managing the data deluge. In fact, some SAP customers have realized EIM benefits such as reduced data duplication from 25% down to 2%, migration of over 30 disparate ERP systems to two, and have saved over one billion dollars by fixing data issues. How?

This story can be read in its entirety on the  SAP TechEd Newsroom right here: http://shar.es/XbRHt