on 12-18-2012 10:02 AM
Hi All,
Need your help in TPM, am learning TPM now.
Kindly suggest me what are the list of Topics, like list of things to be covered
& and tell me what is the system requirement, currently am using 7.0+ Sp03.
What are the important points to remember while learning.
Appreciate your help to learn better.
Dear Guru's,
Appreciate your timely help.
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Hi
Tr Trade Promotion Management is the process of planning, budgeting, presenting and executing incentive programs that are established between a manufacturer and a retailer to enhance the sales of specific products.
The Goal: Significant increases in effectiveness coupled with reductions in trade promotion spending.
Eg:
An international beverage bottler is spending over 50% of its annual advertising budget (which equates to around 30% of its annual sales revenue) on trade promotions with large retailers such as Sam’s Club,
Costco, and Wal-Mart. The retailer has historically invested heavily in trade promotions providing various price discounts, rebates, refunds,free and subsidized in store displays, and so on. However, the company
feels that perhaps only a quarter of the money it’s spending is actually providing measurable results. The company wants more transparency and control over the management of its trade promotions with retailers, as well as stronger optimization, simulation, and analytical capabilities.
· SAPCRM Overview of the SAP CRM solution
· CR100 CRM Customizing Fundamentals
· General experience with SAP BW-BPS
· General experience with SAP CRM and SAP ERP
Refer these links.
http://www.sap.com/uk/solutions/business-suite/crm/featuresfunctions/tradepromotion.epx
http://help.sap.com/saphelp_crm70/helpdata/en/af/fab539f92547ac9493a6b94da41e93/content.htm
TPM needs a SCM and BW system as well to be in place to fully use the functionality of TPM.
For the system requirements you can refer this link
http://scn.sap.com/message/9846512
The topics under TPM would be
Hope this is helpful.
Regards
HCL ZENITH
Really helpful answer, and i've gone through the below link, it's also helpful
Thank you
http://help.sap.com/saphelp_crm700_ehp01/helpdata/en/f3/4246763ce346e6968e461d1d582f57/content.htm
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