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What should be learn in TPM ?

Former Member
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Hi All, 

Need your help in TPM, am learning TPM now.

Kindly suggest me what are the list of Topics, like list of things to be covered

& and tell me what is the system requirement, currently am using 7.0+ Sp03.

What are the important points to remember while learning.

Appreciate your help to learn better.

Accepted Solutions (1)

Accepted Solutions (1)

Former Member
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Dear Guru's,

Appreciate your timely help.

Former Member
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Hi

Tr     Trade Promotion Management is the process of planning, budgeting, presenting and executing incentive programs that are established between a manufacturer and a retailer to enhance the sales of specific products.

  • Planning: In order to meet account objectives, it is imperative to have a solid promotion plan. This plan should be based on past history, customer history, brand/product history, corporate objectives, and good judgment. Currently, many companies have extremely informal or non-existent processes.
  • Executing: A primary stumbling block in the execution of the account plan is accurate and timely payment to retailers for promotion performance. Effective processes and tools are imperative to avoid costly deduction expenses and overspending due to poor accounting.
  • Analyzing: Studies show that between 50-90% of promotions are not profitable. Many companies are not performing any post promotion analysis to determine which promotions are profitable. Without this analysis, the same unprofitable promotions are run over and over again.

The Goal: Significant increases in effectiveness coupled with reductions in trade promotion spending.

Eg:

An international beverage bottler is spending over 50% of its annual advertising budget (which equates to around 30% of its annual sales revenue) on trade promotions with large retailers such as Sam’s Club,

Costco, and Wal-Mart. The retailer has historically invested heavily in trade promotions providing various price discounts, rebates, refunds,free and subsidized in store displays, and so on. However, the company

feels that perhaps only a quarter of the money it’s spending is actually providing measurable results. The company wants more transparency and control over the management of its trade promotions with retailers, as well as stronger optimization, simulation, and analytical capabilities.

Prerequisites

·        SAPCRM Overview of the SAP CRM solution

·         CR100 CRM Customizing Fundamentals

·         General experience with SAP BW-BPS

·         General experience with SAP CRM and SAP ERP

Refer these links.

http://www.sap.com/uk/solutions/business-suite/crm/featuresfunctions/tradepromotion.epx

http://help.sap.com/saphelp_crm70/helpdata/en/af/fab539f92547ac9493a6b94da41e93/content.htm

TPM  needs a SCM and BW system as well to be in place to fully use the functionality of TPM.

For the system requirements you can refer this link

http://scn.sap.com/message/9846512

The topics under TPM would be

  • Introduction Web Client UI: TPM
  • TPM Business Environment
  • SAP TPM Solution Overview
  • Headquarter Planning
  • Trade Funds Management
  •   Account and Promotion Planning
  • Integrated Marketing Calendar
  • Trade Promotion Optimization
  • Account Sell In and Trade Promotion Execution
  • Trade Claims Management
  • Demand Planning
  • Trade Promotion Effectiveness

Hope this is helpful.

Regards

HCL ZENITH

Former Member
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Really helpful answer, and i've gone through the below link, it's also helpful

Thank you

http://help.sap.com/saphelp_crm700_ehp01/helpdata/en/f3/4246763ce346e6968e461d1d582f57/content.htm

Former Member
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