cancel
Showing results for 
Search instead for 
Did you mean: 

Market Planning and Campaign Management with Survey and Evaluation

0 Kudos

I am trying a Scenerio to create a campaign where I need to send a Survey ( Mail Form ) to a target set of customers  . I need to ascertain all the Individual who has  :

1) clicked on the generated link of Survey ,  How do I generate a Survey ??

2 ) I wanted to know How many BP has answered to the Survey ,


3) I want to Evalaute the Business Partner according to the answers and in every answers there will be ranking attached, How do we do evaluation ?

4 )Again , according to points or ranking collected by BP , i want a different treatment for all the BP .

let me give you a example , I have sent a questionaire to say 1000 BP as part of Email Campaign using Mail Form . I have ranking for each answers ,

if a BP gets 500 points , we will treat as Prospect .
if a BP gets 300 points , we will treat as Hot lead
if a BP gets 200 points , we will treat as warm lead
if a BP gets 100 points or less  , we will treat as cold lead .


How can we do ? Is my question clear ?

Accepted Solutions (1)

Accepted Solutions (1)

gsiruvani
Explorer
0 Kudos

Hi Sanjeev,

One way of doing it would be to have score attached to each answer and build custom PBO function module. You can go to screen from EDIT menu bar >> Maintain Survey Settings.

Hope it helps.

Thanks,

Girish

0 Kudos

It can acheived by Campaign Automation . There are quite a few Workflow Templates available and It can by acheived one of those .

Thanks Girish !!!!

Answers (0)