Would Twitter be a good channel to carry out a quick survey ?

[Shivakumar21]

If we would like to carry out a quick survey with say 4-5 response options, would Twitter be a good tool to use ? I am aware of surveymonkey, but is there anything else that's much better and what would be a good response rate when a quick survey is carried out ?

[Former Member]

Well, you could try Twitter cards.

[Former Member]

Short Answer: Highly Unlikely.

Most Twitter users will not have the attention span or patience to answer a survey - or require time to think, let alone answer 4-5 questions.

Yes - if your target audience is 18-35 yrs old and are active twitter followers.

Maybe - if you have the followers to reach your audience

No - if you are trying to collect responses from techies or engineers

Not enough information to properly answer your question or give any recommendations that will be better.

To execute properly, you will need to know:

Who is your target user?

Why should they use their time to give you their information?

How many responses is your target goal? - or the # of responses needed to have enough data for insights and analysis.

Natascha gave a great explanation of how to attract or incentive users. If you need insight on the users (age, location, etc) the entry form at the end of the results will provide all of that data, but you need to make sure to follow the publisher privacy and other policies.

Best of luck!

[Former Member]

Talking about paid options, you could use the Twitter cards, if you have only one question with multiple answers to pick from. Example: Twitter Cards for Oscar favorites: New Twitter card lets you vote for your Oscar favorites - The Next Web

[Former Member]

Shivakumar:

if your target audience is on Twitter, and you have either a good following (@SAP handle?) or money to promote the tweet with your survey, it can work.

I'd still have the survey on SurveyMonkey, have an attractive teaser for the Tweet and point people to the survey.

You could promote a prize drawing for something among the people who complete the survey, but then you either have to make sure you only hit the right people or have a prize that is only interesting to your target audience; or you'll get a lot of useless responses from people who just want to win.

There needs to be some intrinsic or extrinsic motivation for people to participate. Depending on your survey, you could promise to share the results back to the people participating...

Good luck, let me know how it goes,

Natascha