Do you like the new SAP logo? And do you know how it evolved in the past 4 decades?

[Former Member]

I found it fascinating to see the story and the overview of the SAP logo evolution through the last 42 years, starting with the very first logo made on the kitchen table in one of the SAP founders' house:

SAP Logo Evolution over 42 Years | Marketing to Business

What do you think about the new logo?

Thanks,

Snezhi

[Former Member · Accepted solution]

The simpler the better. Even though we tend to resist change, and I feel that previous one we relly nice, but I also like the new one. Especially because of the simplicity.
I don't understand why is it not incorporated in the SCN SAP logo above. Hope they change it quickly.

[jaime_fernandez · Accepted solution]

More than that, I don't understand why it is not incorporated in the SAP website www.sap.com, I really like it

does anybody knows what happened?

[Former Member · Accepted solution]

Yup, a couple of weeks after the new logo was introduced, SAP took a U-turn and brought back the old blue logo That's why you don't see it anymore...

They say it's because of the strong feedback from customers, partners and stakeholders

Interesting...

[Former Member]

In fact, I like the previous blue logo more.
This color makes me feel better, just a feeling.

[Former Member]

And obviously you are not alone The old logo is back. Long live the blue