We all have things we need to protect – our family, health, a home, a car. That’s why insurance is one of most personal and vital purchases consumers make. We’re all looking for the easiest, most transparent experience. If the purchasing process is fast and simple, we anticipate the rest of our interactions with the insurer will follow suit.
And those follow-up interactions will surely have a critical impact on the policyholder-insurer relationship. For example, when it comes to the filing of a claim, the customer experience is paramount. Per Accenture’s study “The Digital Insurer-Claims Customer Survey”, 41% of customers are likely to change insurance companies after the filing of a claim. Clearly, interactions that happen in a time of need are the ones that matter most to customers and create lasting impressions.
Insurers need to provide comprehensive policies and seamless experiences that quickly address their customers’ needs. To win new business and keep existing customers happy, they need to adopt a Run Simple approach by:
So what are some steps insurers can take to run simply?
What is the value of the Run Simple approach to insurers?
Your customers can reap tangible benefits that transform them from policyholders into advocates, such as:
Read more about Run Simple and how the SAP HANA platform can help your insurance company master real-time digital processes – and help create a loyal base of satisfied customers. Please share your comments.
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